Sr. Generative Search Specialist

Where A-Players Thrive.

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

We're Looking For A : Senior Generative Search Specialist owns both the strategy and the technical tooling needed to secure brand visibility inside AI-generated answers (Google AI Overviews / SGE, Microsoft Copilot, ChatGPT, Perplexity, etc.). The role blends classical SEO thinking (authority, semantics, E-E-A-T) with modern LLM tactics (prompt engineering, vector retrieval, fine-tuning) to measure, influence, and safeguard how our products and messages surface in generative search dialogs.

Location : Woodland Hills, CA (Hybrid)

What You'll Be Doing :

• Strategic Frameworks : Define ranking levers for each major SGE / LLM surface, map them to traditional SEO signals, and build quarterly playbooks for content, link, and technical teams.
• Tooling & Automation : Design Python pipelines that : (a) scrape / refresh AI-generated answers at scale, (b) classify sentiment & factual accuracy, and (c) alert on hallucinations or brand gaps.
• Generative Content Experimentation : Prototype RAG-based content modules (e.g., "FAQ copilot" blocks, data-injected snippets) and run A / B tests to prove lift in SGE inclusion, CTR, or mention share.
• LLM Fine-Tuning & Guardrails : Create lightweight fine-tunes or embeddings collections so internal chatbots echo current product claims and comply with regulatory language.
• Cross-Functional Enablemen : Run quarterly workshops for Brand, Legal, and CX teams on "How AI sees us" and embed guardrails into briefing templates.
• Data Storytelling & Reporting : Publish an executive dashboard with a "Brand Share of Voice in AI" index, backed by statistically significant sampling.
• Innovation Scouting : Track emerging LLM search surfaces, run pilots, and propose budget for promising bets.

Qualifications (Note : We strongly encourage you to apply even if you don't tick ALL of these boxes.) :

Golden Perks & Benefits :

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The base salary range is $100,000 - $150,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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