Inside Sales Associate – Support Role
The Inside Sales Associate plays a key supporting role within Swan Analytical USA’s sales organization. This position is designed to assist Regional and District Sales Managers by handling administrative tasks, managing inbound inquiries, maintaining CRM data accuracy, and ensuring smooth follow-up processes. By providing these essential support functions, the Inside Sales Associate helps the sales team stay focused on advancing opportunities and closing business. The role also supports the Inside Sales Manager with KPI tracking and reporting.
Responsibilities
Lead Support & Nurturing
- Monitor inbound leads and inquiries, ensuring timely responses and routing to the appropriate Sales Manager.
- Maintain lead records in CRM, ensuring all data is current and accurate.
- Assist with scheduling introductory meetings or demos on behalf of Sales Managers.
- Provide follow-up support by sending requested product information and materials.
Pipeline & Opportunity Support
Track lead and opportunity progress to help maintain visibility of sales activity.Provide gentle follow-up reminders to prospects when needed, helping sustain momentum until Sales Managers re-engage.Ensure prospects receive consistent communication and support resources.Customer Engagement & Inquiry Handling
Serve as a helpful first point of contact for general inquiries about Swan Analytical products and services.Monitor and respond to the company’s info email box, routing technical or sales-specific inquiries to the appropriate team member.Build and maintain a professional rapport that supports long-term customer relationships.Collaboration & KPI Assistance
Work closely with the Inside Sales Manager to support KPI tracking and reporting.Maintain accurate notes, updates, and lead statuses in CRM to align with company reporting standards.Assist in preparing sales performance dashboards and reports for management review.Collaborate with Regional and District Sales Managers to ensure alignment on account priorities and support needs