Global Social Marketing Lead

Global Social Marketing Lead

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum's security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we're looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.

Your Responsibilities

• Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
• Craft compelling content that resonates with developers, users, and the broader Web3 community
• Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
• Lead and manage a team of social media specialists across different regions
• Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
• Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
• Collaborate closely with other marketing and partnership teams to ensure brand consistency
• Analyze social media performance metrics and identify areas for improvement

What You'll Need

• 7+ years in social marketing, with a proven track record of scaling engaged communities within the EVM ecosystem, particularly across Layer2 networks
• Proven experience leading social media strategy development and execution
• Deep understanding and passion of the Web3 space and the Arbitrum's target audience
• Strong track record of building and engaging online communities with paid and organic content
• Excellent written and verbal communication skills
• Hands-on experience in content creation (video, graphics, written content) to support campaigns.
• A data-driven approach with the ability to analyze and interpret social media metrics
• Proven ability to manage and motivate a team

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

• Remote first global workforce
• Industry-leading healthcare insurance
• Home office set-up allowance
• Wellbeing allowance
• Growth / continuing education allowance
• Flexible time off
• Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don't meet every requirement listed in the job description, we still encourage you to reach out. We'd love the opportunity to connect and explore how you could be a great fit for the role.