Therapy Awareness Regional Manager - Seattle / Oregon
The Therapy Awareness Sales Manager role ensures that the assigned region meets or exceeds sales and referral growth aligned with the strategic priorities of Boston Scientific. In this position, the TARM will coach and develop the TAR team to drive key initiatives, therapy awareness, and market penetration. TARM works closely with the Rhythm Solutions field partners and marketing to facilitate cohesive alignment and drive business impact.
Your responsibilities will include :
Knowledge :
- Responsible for providing continuous tools and education to team members to ensure up-to-date industry, clinical, guidelines, and product knowledge.
- Maintains knowledge of the industry and the competition by continually seeking information from physicians and internal partners and others to challenge, modify, and prioritize regional strategies.
- Collects data from their region on best practices and sales tactics that drive referrals and ensure team is performing as expected.
- Ensures TARs drive therapy awareness through education to fill the patient funnel within assigned geography, consisting of identifying patient pathways from referring physician, creating pull-through strategies to ensure implantation, identifying opportunities in the process such as operational efficiencies, capacity, and patient pipeline.
- Drive program development and follow-up activities within the community setting to create a pathway for referrals to implanting providers. Build and nurture relationships with the referring physicians, implanting account, implanter, nursing staff and coordinators.
Business Management :
Monitors region sales performance on an ongoing basis, initiating corrective actions, and preparing reports, summaries, analysis, and documentation on all aspects of region management.Assists sales support / marketing staff members in activities such as sales promotion, training, or market research in planning and executing special projects.Ensures the effective implementation of representative customer records, key contacts, reports, and company policies.Develops and executes sales strategies and activities; Plans and controls expenses to ensure sales objectives are met within budget.Performs regular business reviews with TARs; Integrates individual territory plans and account profiles into a broader regional plan and coaches sales team accordingly.Performs quarterly report outs on TAR impact / performance, referral growth, program activity, resource utilizationEnsure adherence to compliance policies related to medical education and market awareness to maintain regulatory standards and mitigate risks. Additionally, conduct thorough inspections of team activities to verify compliance and provide guidance for corrective actions when necessarySelling Skills :
Identifies sales gaps, submits corrective strategies, and implements aggressive sales growth.Confers with immediate superior in the development of marketing policy, recommending product and product line revisions as well as additional educational and training needs.Develops and recommends expansion analysis of new territories, responsible for developing, implementing, and monitoring a region-targeting program.Identifies and recommends promotion programs and materials to help support the sales plan and strategy.Shares personal selling experiences in a way that motivates others and teaches applicable skills.Coaches others in the field; Models strong selling skills in front of the customer with others present and without taking over the sales process.Actively supports corporate / divisional initiatives by proactively assisting in the training and influencing their team.Clinical Excellence :
Masters clinical evidence for product and disease state knowledge to sell to all applicable stakeholders and can differentiate product line against the competitor's products in front of the customer.Creative Economic and Value-Added Solutions :Strong understanding of procedure coverage dynamics, requirements, and objections to therapyCollects and shares patient referral pathway best practicesEvaluates situations as they affect both the account / customer, as well as the division's overall long and short-term business needs.Building and Maintaining Relationships :
Spends time in the field with multiple field sales personnel to support their professional development needs and to maintain and develop strong relationships and understanding of the customer.Responsible for recruiting, coaching, and developing organizational talent. Fosters a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives.Maintains contact with key regional accounts and key relationships to support TAR initiatives around therapy awareness and BSC brand loyaltyAssist key customers in the creation, maintenance, expansion, and startup of Watchman-related educational courses and forums.Attend and participate in customer, company, and industry-sponsored forums and courses.Develop and maintain relationships with key BSC functional areas including but not limited to sales operations, marketing, finance, corporate programs.Required Qualifications :
Bachelor's degree (Advanced degree preferred) plus 7-9 years of related work experience or an equivalent combination of education and work experience.Demonstrated track record of cardiology sales and ongoing impact through leadership training & programs, increased impact and influenceHighly motivated, high-impact individual with strong technical, analytical and leadership competencies to work effectively in a sales organization.Highly detailed oriented, and possess excellent written and verbal communication skills.Strong project management skills, including effectively managing multiple prioritiesPreferred Qualifications :
MBA or graduate degree in a related field2+ years of sales management experience with a proven track record for sales achievement & team development.The anticipated annualized base amount or range for this full time position will be $125,000, plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at www.bscbenefitsconnect.com. Actual compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.