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Engagement Director

Engagement Director

Boy Scouts of AmericaDallas, Texas, US
18 days ago
Job type
  • Full-time
Job description

Engagement Director – Marketing

Do you have the skills to fill this role Read the complete details below, and make your application today.

Circle Ten Council, Boy Scouts of America – Dallas, TX

We are on the hunt for a dynamic Engagement Director to become a vital part of our organization. If you possess exceptional skills in audience engagement and customer care, this opportunity is perfect for you. As the Engagement Director, you will play a pivotal role in defining and sustaining our organization’s brand voice and identity. We are looking for a creative and strategic thinker who is passionate about storytelling and adept at leveraging various digital platforms, with a strong emphasis on social media.

Content Development and Management :

  • Generating story ideas – writing, and editing content for internal and external communications channels, including website, emails, social media, and marketing materials. Telling the Scouting story is of the utmost importance.
  • Ensure brand consistency across all marketing materials and communication channels.
  • Supporting all departments with communications and other activities as required, including the development of presentations, fliers, toolbox, posters, and other material.
  • Create and curate compelling posts, visuals, and videos that effectively communicate the Scouting story, company milestones, and achievements. Coordinate and schedule interviews and photoshoots as needed.
  • Coordinate with the Marketing and Communications team to collaboratively produce multimedia content (social media, video, photographs, website, etc.).
  • Manage a content calendar to highlight key events, awareness days, and relevant program updates.
  • Monitor trends, audience insights, and analytics to inform content creation and optimize campaigns.

Community Engagement :

  • Find, plan and execute community events to promote Scouting (ie Back to School fair).
  • Develop and implement strategies to build member participation and engagement.
  • Build relationships with influencers in mom / parenting / Scouting communities.
  • Make presentations about the Circle Ten Council and Scouting.
  • Coordinating, managing, and participating in community events and activities.
  • Perform the research necessary to develop, plan and implement impact (education and outreach) campaigns to help drive community knowledge of services and benefits provided.
  • Foster audience engagement through interactive and user-generated content
  • Support PR tactics aligned to social media outreach

  • Assist with press release writing, distribution and pitching
  • Assist with website content development
  • Help the organization take a proactive role in developing and maintaining positive relations with representatives from various news organizations in the area.
  • Teamwork :

  • Participate in brainstorming sessions and contribute creative ideas to enhance brand visibility.
  • Engaging and collaborating with the other departments and stakeholders around communications matters.
  • Staffs and manages special events, projects and committees as assigned.
  • Championing and promoting Circle Ten Council, Scouting America and project activities to support and build a positive and enjoyable culture.
  • Other :

  • Support external vendor and agency relationships to facilitate project execution.
  • Capturing project imagery through photography and videography.
  • Ensure corporate branding is upheld in all projects.
  • Maintain a solid understanding of Scouting guidelines, ensuring all communications comply with requirements.
  • Serve as a writing and communication resource for the organization, offering consistent branding and tone.
  • Maintain a high level of visibility throughout the organization and remain accessible to facilitate the creation of stories and articles of interest to targeted audiences.
  • Qualifications for Employment

  • Bachelor’s degree from an accredited college or university
  • Proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere), Canva, WordPress, Microsoft Office 360
  • People-oriented, having the ability to work well with adult volunteers, community and business leaders, and representatives of other organizations
  • United States citizenship or declared intention to become a U.S. citizen
  • Adult – minimum 21 years of age
  • Able to work varied hours when necessary to achieve positive objectives
  • Willing to relocate within the 24 counties of the Circle Ten Council – must live in or near the geographical territory that you serve
  • Eligible to receive a professional Scouting commission – a criminal background will be performed
  • Scouting experience preferred.
  • Circle Ten Council, Scouting America, offers benefits to include major medical, prescription coverage, dental, vision, life-insurance, long-term disability, accidental death, a defined benefit retirement plan, plus compensation for authorized and approved business-related expenses to include phone and mileage reimbursement. We also offer a generous vacation and PTO policy in addition to holidays.

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    Director Engagement • Dallas, Texas, US

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