Website Account Manager / Specialist

The Planet GroupIrvine, CA, United States

2 days ago

Job type

Full-time

Job description

Job Description

The Planet Group is seeking a Website Account Manager / Specialist to join one of our well-known global pharmaceutical clients.

The Website Account Manager / Specialist is a key cross-functional member of the Website Channel team responsible for leading Website projects and Website programs on AEM (Adobe Experience Manager) utilizing the client's Digital Marketing Platform (ADMP) with focused support following the Website Processes & Operating models.

This position will lead and drive projects and activities to meet business objectives for US Commercial Website projects. Requires collaboration with internal and external cross functional partners in driving implementation for new and existing projects.

Location : Hybrid in Irvine, CA (3 days on-site)
Pay : $65-$70 / hr+ depending on experience

The Website Account Manager / Specialist is responsible for assigned internal brand team's Website needs across Consumer and HCP (health care professional), working with cross functional team members and partners to align and execute on Website projects - including content updates, maintenance and enhancements to branded and unbranded websites. Additional areas of focus include supporting SEO, Tagging, Analytics, Testing & Personalization, intake for content optimization workstreams and partnering with appropriate IT partners for development execution of workstreams while identifying process improvement opportunities.

The Website Account Manager / Specialist is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including : Marketing, IT, AORs, Agency partners, Analytics and Marketing Operations. This role will lead and manage tactical execution of website projects in order to meet and exceed business goals and on-time delivery.

Website Account Manager / Specialist Additional Responsibilities :

Relationship Management : Establish and maintain high-quality relationships with key leaders, across all cross-functional areas within the company and develop a thorough understanding and knowledge of the business and challenges.

Collaboration / Partnerships : Work effectively with multiple departments and agencies throughout project development and implementation to keep projects / programs on time and ensure all requirements are met.

Communication : Prepares well-organized, clear, and concise communications to keep every abreast of program status and communicates clear expectations to cross functional partners

Program Planning : Own and manage low-medium complex program planning process with brands / therapeutic areas, internal cross functional teams, and their respective agency partners.

Program / Project Management : Responsible for day-to-day management and oversight of low-medium complex digital projects including, developing project plans, creating status reports, following up / communicating with all stakeholders to ensure on-time, flawless execution of projects / programs. Makes recommendations based on current program / project status to resolve issues and manage risks. Conducts quarterly business reviews with leadership.

Initiate and Plan Program / Project : Works with business partners to establish and gain consensus on program goals, objectives, requirements, deliverables.?Responsible for building the plans and resource needs to accomplish business objectives. Develop and maintain project documents, timelines, project checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.

Program / Project Control : Assess the degree to which changes to scope, issues and risks will affect the program working with the business lead and business partners to gain agreement for resolution. Lead and resolve any issues or concerns with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary. Measure performance to assure the program is progressing as compared to original plan and budget.

Executing and Closing Program / Project : Lead program / project teams in developing and executing a program plan ensuring that authorized resources are obtained to ensure all activities are performed. Gain approvals, QA test, and verify data inputs / outputs. Gather lessons learned and obtain final program approval from sponsor and stakeholders.

Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.

Keep abreast of new digital technology by participating in professional organizations, as well as attending industry seminars and conferences.

Be hands-on with content authoring teams and MRP (material review process) submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority.

Account for platform or other related technology needs beyond current core platforms in place for website that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model.

Measure the operations and stability of websites including assurance that the site is operating and optimized appropriately to operational standards.

Implement changes across the organization in an efficient, way that doesn't impact key business priorities - sequence the rollout to account for key priorities.

Website Account Manager / Specialist Qualifications :

Bachelor's degree in Business or Marketing or equivalent experience.

5-7 years of experience supporting digital marketing, digital project management, Website within the Pharmaceutical Industry experience, preferred.

Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates.

Demonstrated experience with start-to-finish planning / executing omnichannel digital / WEBSITE programs, including Websites, email, emerging media tactics, mobile (apps / sites / media / SMS).

Track record of working across large, matrixed organizations to get things done.

Must have thorough understanding of measuring impact of digital / website including social analytics, SEO measurement / management, digital / mobile metrics.

Excellent written, verbal and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals.

Exceptional knowledge of Microsoft Office Software : Word, Excel, PowerPoint, and Outlook, Smartsheet.

Exceptional functional knowledge and expertise on digital marketing platforms (e.g. Adobe Marketing Cloud, Websites).

Acumen for how digital agencies operate : scope of work process / mgmt., timelines

Inquisitive, strong analytical skills, including the ability to infer and apply learnings.

Strong project management abilities and critical work tool experience (Visio, MS Project, Workfront, Trello)

#LI-TS1

#CDM

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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Website Manager • Irvine, CA, United States

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