Audible is hiring : Director, Social Video Strategy, YouTube and TikTok Job ID : 3

Overview

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

About the Role

We are seeing a Director of Social Video Strategy, YouTube and TikTok, to take our brand to the next level through culture-forward content, platform-first storytelling and a laser focus on audience growth and engagement, with a specific focus on YouTube and TikTok, and with cross pollination on Instagram Reels and Facebook. You\'ll lead the vision for how we create meaningful, high impact social video experiences that drive channel discovery, fan obsessions and sustained performance across our social channel video platforms and drive business impact to support business priority areas. Collaborating cross-functionally, you\'ll also serve as the go-to social video expert, collaborating with creative and other marketing partners and ensuring high-quality, brand-aligned content. This role isn’t just about making great content. It’s about owning the full funnel of success and turning casual scrollers into loyal brand advocates. This is an exciting opportunity to leverage your passion for video content creation and social media strategy to elevate Audible\'s digital presence and connect our stories with new audiences.

About You

If you\'re a driven, innovative content creator with a proven track record of growing audiences and engagement on social video platforms, this could be the perfect role for you. You\'re a natural storyteller with an innate understanding of how to produce thumb-stopping social content that resonates with diverse communities. Your strong creative vision and collaborative, open minded spirit will enable you to inspire your team and partner effectively with stakeholders across the business. You are a digital creative strategist who\'s obsessed with audience behavior, creator ecosystems and content formats that perform. You\'ve run channels with 6-7 figure followings – or built them from scratch- and know what it takes to get traction. You understand the mechanics of virality, the levers that drive true engagement (not just views), and how to turn data into creative action. Bonus if you have led creator campaigns (or are a creator yourself) that has delivered results. You are comfortable and professional in navigating ambiguity, building consensus, and in leading teams toward bold creative strategies.

Responsibilities

• Develop and execute a dynamic, insights-driven social video strategy to grow Audible\'s audience and engagement on YouTube and TikTok with a clear mandate to grow new audiences and deliver standout engagement across brand, creator, and franchise content
• Architect and implement a high-performing editorial calendar that balances experimental formats with consistent, sticky programming that keeps fans coming back to our channels
• Define and deliver platform-native content that drives subscriber growth, view velocity, watch time and engagement benchmarks
• Develop a concept, produce and oversee the end-to-end production of high-performing social video content, short-form and long-form, from ideation to post-production with an emphasis on discoverability, fandom and brand love
• Identify and activate cultural moments, creator collaborations and viral opportunities that expand our reach and audience
• Analyze video performance and platform trends deeply and frequently to optimize future content performance and drive business impact with clear KPIs around growth, engagement and retention
• Collaborate cross-functionally with marketing, creative, brand, and other cross functional teams to align social video efforts with broader business objectives
• Stay up-to-date on the latest social media and video content trends, and proactively identify opportunities to innovate and differentiate Audible\'s approach

Qualifications

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