Audience List Creation Specialist (Remote)

Audience List Creation Specialist (Remote)

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.

The Audience List Creation Specialist has deep business knowledge of our target audience and is responsible for developing, managing and optimizing lists of targeted audiences for a variety of marketing, outreach and communications campaigns. This position serves as a vital link between campaign strategy and execution platforms, ensuring audience segmentation is accurate, up-to-date, and responsive to organizational goals. The role requires proficiency in data management and an analytical approach to audience insights, along with meticulous attention to detail and process optimization.

Responsibilities

• Lead the development and maintenance of complex audience lists for a variety of marketing activities, including but not limited to email campaigns, direct mail, digital advertising and events.
• Serve as the liaison between the marketing and data team, ensuring accurate data submission requests, alignment on objectives and clarity around audience list requirements.
• Collaborate closely with stakeholders to understand audience list criteria, campaign objectives and deliver precise audience lists that enhance reach and impact.
• Regularly update audience lists based on test results, engagement analytics and evolving campaign goals.
• Conduct QA on all audience lists, verifying data accuracy, formatting, and segmentation logic before deployment.
• Resolve data discrepancies and proactively address quality issues.
• Responsible for adhering to and maintaining data privacy laws and industry standards.
• Implement and document processes to ensure the ethical use and protection of PII data in all aspects of audience list creation.
• Stay informed about industry trends, emerging technologies, and best practices in audience segmentation and data-driven marketing. Proactively recommend and evaluate new methodologies as appropriate.

Qualifications / Education