Manager Marketing Analytics

Manager Marketing Analytics

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Position Specific Description

As part of our team, the Senior Manager (Web Reporting, Analytics and Insights), is responsible for executing quantitative analytics projects and developing data-informed recommendations needed to drive business decisions. Responsibilities include : developing and managing the web analytics reporting function from lead generation to sale; leading the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing channel & campaign performance; developing and maintaining executive-ready dashboards and scorecards; translating complex data into simple, compelling insights; supporting business strategy evolution; providing consistent insights to marketing leadership; conducting deep-dive analyses; driving closed loop reporting; providing end to end support of clickstream data life cycle; implementing / improving website tagging process; serving as an internal consultant on clickstream / web analytics capabilities and site tagging requirements; serving as technical lead on media tagging and tracking; supporting on-site A / B testing and experimentation efforts; and managing stakeholder relationships.

Job Overview

This job is responsible for managing a team of business professionals that assess and analyze information for the purpose of attaining improved marketing efficiency and effectiveness. Leaders in this role use appropriate financial and statistical modeling to support business case analysis for significant marketing decisions. Accountabilities include providing analytical insight that leads to improved customer acquisition campaign response rates, lower monthly customer churn, and higher customer margins. The primary focus is to contribute to the overall business performance by achieving the budgeted residential customer growth.

Job Duties & Responsibilities

Identifies appropriate customer segments for acquisition and retention programs and suggests appropriate treatment; creates and maintains a consistent test / control campaign tracking and analysis methodology; oversees the daily administration of marketing campaign tracking and analysis; uses statistical modeling resources to analyze customer data and campaign results; conducts personnel administration activity; provides input in monthly and annual forecasting of marketing acquisition and retention customer growth goals; conducts cross functional peer meetings to review and discuss marketing, sales, pricing, retention, and loyalty issues; performs other job-related duties.

Required Qualifications

Bachelor's Degree; 8+ years of experience.

Preferred Qualifications

Bachelor's - Business Administration; Master's - Business Administration

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Gexa Energy, LP is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, consistent with federal, state, and local laws. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.