Associate Manager, Marketing

Description

Job Summary :

The Associate Marketing Manager supports the execution of assigned marketing initiatives and helps deliver the annual growth plan for Asahi Beer USA.

The role contributes to building brand equity through campaign support, innovation projects, and commercial planning. Working closely with senior team members, it ensures consistent execution across key consumer and customer touchpoints.

If youre passionate about building bold brands, supporting purposeful innovation, and gaining hands-on experience in one of the most exciting beverage portfolios, this role might be for you. As an

Associate Marketing Manager

at

Asahi Beer USA , youll be part of a dynamic, lean team helping to shape the U.S. growth story for brands like

Asahi Super Dry

and

Twisted Shotz .

This role offers a unique opportunity to contribute across brand communication, new product development, seasonal program planning, and local activationswhile working closely with our production facility

Octopi Brewing

and global brand teams across the Asahi Group.

With a fast-moving, entrepreneurial environment and the backing of a strong international business, youll gain meaningful ownership and exposure early in your career. If you're a hands-on marketer with a passion for great brands and great execution, wed love to hear from you.

Company Overview :

Asahi Beer USA is a premium beverage business headquartered in the U.S., with a focus on building and expanding a portfolio of super premium brands including Asahi Super Dry and Twisted Shotz. As part of Asahi Europe & International, the global arm of Asahi Group Holdings, the U.S. team plays a strategic role in shaping the future of Asahis international portfolio through consumer-led innovation and agile market execution. With access to global brands, insights, and capabilities, and supported by Octopi Brewing a leading production facility based in Wisconsin Asahi Beer USA combines local agility with global scale to deliver high-quality, distinctive products to U.S. consumers and drive growth across the RTD and beer categories.

Job Responsibilities :

Brand & Communication Strategy Support

Contribute to the development and execution of brand communication plans across digital and trade channels

Share ongoing U.S. market and brand updates through internal channels (e.g., Whats on the Tap, newsletters)

Support internal engagement initiatives such as the Brand Ambassador Program

Respond to consumer inquiries and manage day-to-day brand presence on social media, including always-on content

Support Marketing Managers with media planning, PR initiatives, and campaign execution

Maintain and update the seasonal planning calendar across current and upcoming years

Project & Event Execution

Support the activation of brand strategies in the Madison region, including managing local agency relationships and executing events

Identify and negotiate brand presence at local events and sponsorship opportunities

Coordinate influencer collaborations, PR sampling, and branded activations

Oversee POSM inventory, merchandising tools, and execution materials

Support the concept, design, and production of merch / SWAG

New Product Development

Assist in the commercialization process of new products, including gathering costings, specs, and coordinating timelines

Brief and collaborate with creative agencies to develop packaging visuals and comps

Manage internal review and approval processes for new pack artworks

Organize and coordinate sample shipments for launch, sales, and promotional purposes

Seasonal Program Management

Lead the coordination of TRI seasonal programs (Valentines Day, Easter, Spring / Summer, Halloween, and holiday)

Develop seasonal sales materials including spec sheets, program decks, pricing, and sample kits

Collaborate with the Category Manager to build compelling seasonal selling stories for the sales team

Maintain and update the seasonal planning calendar across current and upcoming years

Requirements

Education and Experience :

Bachelors degree completed (Marketing, Business, Communications, or related field preferred).

Some prior office-based work experience (e.g., internship, part-time job, administrative role) in marketing, business, and communications is required.

Demonstrated interest in marketing, branding, or consumer behavior.

Strong organizational and time management skills; able to manage multiple tasks and meet deadlines with attention to details.

Excellent written and verbal communication skills.

Proficient using digital tools (e.g., Microsoft Office, SharePoint, social media platforms).

Self-motivated and eager to learn, with a hands-on, can-do attitude.

Located in proximity to the Octopi brewery (Waunakee, WI); ability to work from the office 12 times per week

Competencies :

Passion & Enthusiasm Show genuine interest in the role and bring positive energy to daily work

Business Awareness Developing understanding of key business drivers and how marketing supports overall goals

Planning & Organizing Able to prioritize tasks, create realistic plans, and meet deadlines

Conceptual, analytical, influencing, communication skills

Market Awareness Stay informed about market trends and brand activities to support timely execution

Adaptability Comfortable working in a dynamic environment, able to stay focused on goals and ask for guidance when needed

Hands-on, proactive approach in a lean team environment

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