Senior CRM Solutions Architect

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

Roku is seeking a Senior CRM Solutions Architect to develop and implement data-driven templating and personalization solutions that enhance our suite of automated marketing communications. This role bridges the gap between marketing strategy and technical execution, translating business objectives into scalable, dynamic messaging experiences across email, push, and in-app channels. The ideal candidate will have deep expertise in CRM systems, marketing automation, and front-end development, with a passion for building modular, reusable frameworks that drive personalization and operational efficiency.

For California Only - The estimated annual salary for this position is between $151,000 - $191,250 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Working alongside the CRM Operations team to design and implement scalable CRM solutions that enhance automated marketing communications.
• Develop dynamic, templatized notifications (email, push, in-app) using enterprise-level ESPs and proprietary CRM tools, leveraging HTML, Liquid, and JSON.
• Collaborate with stakeholders and teams across Lifecycle, Product, and Engineering to ensure seamless data integration and payload delivery for CRM campaigns.
• Integrate data from APIs and upstream payloads to drive decision-making logic and populate personalized content in real-time.
• Architect CRM messaging that supports personalization, automation, and lifecycle marketing strategies.
• Ensure CRM templates follow standardized, reusable coding practices to streamline operational efficiency and reduce production time.
• Analyze campaign inputs, including subscriber data, frequency, prioritization, and personalization tactics, to inform scalable CRM solutions.
• Lead technical discovery and solutioning for new CRM initiatives, including evaluating tools, technologies, and implementation strategies.

We're excited if you have

#LI-SR2

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k) / pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit

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