Director Of Marketing
Job Locations
US-KY-LOUISVILLE
ID
2025-174995
Line of Business
Amerita
Position Type
Full-Time
Our Company
Amerita
Overview
At Amerita , we're not just delivering Specialty Infusion services-we're building relationships that improve patient outcomes and drive business success.
The Director of Marketing is a strategic, hands-on leader responsible for overseeing all aspects of marketing at Amerita, a national specialty infusion pharmacy. This role is accountable for developing and executing marketing strategies that drive brand awareness, customer engagement, referral partner support, and revenue growth. The Director will lead a high-performing marketing team and collaborate with leaders across Sales, Managed Care, Trade, Operations, Clinical, and IT. A successful candidate will have strong business acumen, excellent leadership skills, and a data-driven approach to decision-making.
This is a remote opportunity. Applicants can live anywhere within the Continental USA.
We Offer
- Medical, Dental & Vision Benefits plus, HSA & FSA Savings Accounts
- Supplemental Coverage - Accident, Critical Illness and Hospital Indemnity Insurance
- 401(k) Retirement Plan with Employer Match
- Company paid Life and AD&D Insurance, Short-Term and Long-Term Disability
- Employee Discounts
- Tuition Reimbursement
- Paid Time Off & Holidays
Responsibilities
Develops and implements integrated marketing strategies to support short- and long-term business growth objectives
Partners with executive leadership on annual business planning and corporate goal alignmentLeads market research, competitive analysis, and industry trend monitoring to guide strategic directionTranslates market insights into actionable marketing strategies and campaignsDefines and evolves the Amerita brand, ensuring consistency across internal and external communicationsOversees creation and enforcement of brand guidelines, tone of voice, and messaging frameworksDevelops and manages corporate communication plans for media relations, crisis communication, and thought leadershipLeads multi-channel demand generation programs to support patient referrals, provider engagement, and payer visibilityManages paid search, SEO, social media, email marketing, and marketing automationDesigns and optimizes digital experiences including the corporate website, landing pages, and mobile toolsCollaborates closely with Sales and Managed Care teams to develop territory marketing tools and programsDelivers sales training, presentation tools, lead generation campaigns, and competitive positioning materialsTracks and supportsRFP and proposal marketing contentRecruits, leads, and mentors a focused team of marketing professionalsActs as primary liaison with BTSG internal agency to support media buying, creative production, and analyticsManages departmental budget and allocate resources efficiently to meet performance goalsEstablishes and maintains KPIs and dashboards for campaign performance and ROI trackingImplements tools and systems to streamline marketing operations and improve efficiencyOversees planning and promotion of trade shows, conferences, and internal eventsSupports charitable sponsorships, corporate social responsibility (CSR), and patient support programsFosters relationships with advocacy organizations, key physician organizations, and community partnersQualifications
EDUCATION / EXPERIENCE
Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)10-15 years of progressive marketing experience; 5+ years in a leadership roleExperience in healthcare, infusion pharmacy, biotech, or pharmaceuticals preferredKNOWLEDGE / SKILLS / ABILITIES
Deep understanding of B2B and B2C marketing, especially within regulated healthcare environmentsStrong digital marketing, content development, branding, and lead generation skillsProficient in analytics tools (e.g., Google Analytics), CRM / marketing automation (Salesforce, HubSpot), and Adobe Creative SuiteExcellent communication, leadership, and cross-functional collaboration abilitiesAbout our Line of Business
Amerita, an affiliate of BrightSpring Health Services, is a specialty infusion company focused on providing complex pharmaceutical products and clinical services to patients outside of the hospital. Committed to excellent service, our vision is to combine the administrative efficiencies of a large organization with the flexibility, responsiveness, and entrepreneurial spirit of a local provider. For more information, please visit www.ameritaiv.com. Follow us on Facebook, LinkedIn, and X.
