Head of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We're filling this role for a client, a mission-driven brand at the forefront of longevity medicine and health optimization.

The Role

We're seeking an exceptional Head of Marketing to lead strategy and execution across a diverse ecosystem, spanning clinical offerings, digital consumer products, and educational content each designed for distinct audiences with varying needs. This is a rare opportunity to join a mission-driven company at the intersection of medicine, technology, and education that is transforming how people approach their health and longevity.

This role offers the chance to scale a proven, mission-driven brand at the forefront of longevity medicine and health optimization. With clinical credibility, thought leadership, and a fast-growing audience, we're expanding our impact, bringing science-backed tools and education to millions in a dynamic, high-autonomy environment.

Key Responsibilities

We're looking for a marketer who can translate excellence into accessibility. You'll be tasked with bringing premium value to more people without dilution owning audience strategy and leading integrated campaigns while protecting the brand at every touchpoint.

You'll also be responsible for assembling and managing a high-performing team, including in-house talent, agency partners, and fractional collaborators, ensuring integrated execution across brand, content, and performance marketing.

Audience Intelligence & Segmentation

• Define and evolve our understanding of who we serve, across multiple audience types, product lines, and price points, using psychographics, behaviors, and buying triggers to guide strategy.
• Build and maintain a segmentation framework that informs content, messaging, and performance marketing.

Direct-to-Consumer Campaign Strategy

Brand Voice & Market Adaptation

Premium Brand Stewardship at Scale

Strategic Growth Without Gimmicks

Product Marketing Collaboration

Qualifications

This role requires both vision and hands-on execution. We're looking for a leader who blends creative instinct with strategic depth someone who not only excels on creative, but understands why a message works, who it's for, and how to measure its impact.

This role is based in Austin, Texas and follows a hybrid work model. While we support flexibility, we value in-person collaboration for key leadership moments, creative sprints, and team-building. Candidates should expect a regular presence in the office, guided by common sense and a shared commitment to moving work forward together.