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Marketing Cloud Principal Consultant
Marketing Cloud Principal ConsultantXtagservices • Charlotte, NC, US
Marketing Cloud Principal Consultant

Marketing Cloud Principal Consultant

Xtagservices • Charlotte, NC, US
10 hours ago
Job type
  • Full-time
Job description

Responsibilities

  • Assess customer mastering & data architecture and provide expert recommendations
  • Guide project delivery with timely execution and advanced enhancements
  • Define execution boundaries between internal systems & Salesforce Marketing Cloud
  • Lead preference mart upgrades, ensuring compliance with opt-out preferences
  • Shape end-to-end campaign execution strategies and anticipate future requirements
  • Recommend best practices for data exchange across Salesforce Marketing Cloud, Adobe, LiveRamp & other platforms
  • Leverage both real-time & static data for campaign effectiveness
  • Drive innovation with improvements beyond legacy system replication

Qualifications

  • 12+ years of hands-on Salesforce Marketing Cloud & Data Architecture experience
  • Expertise in customer mastering, compliance & preference mart management
  • Strong knowledge of campaign execution strategies & integrations
  • Experience working with Adobe, LiveRamp & other third-party ecosystems
  • Excellent leadership, consulting & stakeholder management skills

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