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The Marketing Intelligence Analyst will be part of the Strategy & Planning department, supporting executive and operational leaderships vision and strategy through a robust and thoughtful approach to market intelligence and strategic corporate projects. You will thrive in this role if you are curious, data-driven, entrepreneurial, and enjoy working across teams. You will be instrumental in executing strategic priorities across the company.
Responsibilities and Essential Duties include the following (other duties may be assigned) :
- Assist with the implementation and project management of special projects that support the strategic priorities of the Strategy & Planning team and Executive Team.
- Create and implement stream-lined, data-driven processes and procedures for the Strategy Department.
- Bring creative, solution-driven, and objective thinking to ensure a consistent approach to our operational and department efforts.
- Assist the strategy team with annual and long-range planning efforts.
- Manage special projects related to brand growth, market expansion, and competitive intelligence.
- Contribute to high-visibility initiatives by integrating cross-regional insights and strategy frameworks.
- Conduct and synthesize internal and external research to inform strategic decisions across Brasfield & Gorries business units.
- Leverage data analytics and business intelligence tools to identify trends, risks, and emerging opportunities in the market.
- Develop insight-driven reporting tools to enhance leaderships visibility and decision-making.
- Provide both qualitative and quantitative research for company-wide initiatives, including the long-range plan and annual planning process as well as sector-specific business needs.
- Conduct in-depth market research and analysis to uncover trends, threats, and competitive positioning, with a focus on specific sectors and geographic markets.
- Research, profile, and evaluate market sectors for growth opportunities in collaboration with sector and operational leadership.
- Collect, interpret, and communicate data related to current market conditions and emerging trends.
- Monitor economic and industry trends to identify potential business opportunities.
- Assist with all sector or operational reports and presentations that clearly communicate findings and recommendations.
- Manage internal proprietary data tools and utilize online platforms to enhance analysis.
Qualifications
Bachelors degree in Business Administration, Marketing, Economics, Construction, Engineering, or a related field6-10 years of experience in corporate strategy, market research or analysis, ideally within the construction or related industries; global marketing and analytics experience a strong plusStrategic thinker with the ability to influence and build strong relationships across internal and external stakeholdersOrganized, detail-oriented, and able to manage multiple priorities and lead cross-functional teamsSelf-motivated and collaborative; thrives in a team-oriented environmentStrong analytical skills with the ability to interpret complex datasets and create insight-driven strategiesProficiency in third-party market research platformsClear and compelling communication skills, both written and verbalSkilled at formatting and presenting data in a concise, visually engaging formatTech-savvy, with proficiency in Excel, Word, PowerPoint, and CanvaThe above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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