Lead Product Marketing

Lead Product Marketing Manager

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

We're looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead our account-based marketing campaign as well as the full 360 marketing execution for the Enterprise connectivity solutions.

You'll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.

The ideal candidate will possess an in-depth understanding of current and emerging best practices in advertising automation and account-based marketing to help drive consideration and progress customers through the buying cycle. This candidate must also demonstrate a strong knowledge of how Enterprises, ensuring marketing strategies resonate with decision-makers throughout the technology buying journey.

Key Responsibilities :

• Lead full 360 marketing execution and be our team's expert for account-based marketing and Enterprise connectivity
• Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
• Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
• Partner closely with the Enterprise product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
• Build Go-to-Market (GTM) plans that deliver resultsensuring messaging, timing, and execution are aligned for maximum impact
• Manage account-based marketing program
• Leverage data-driven insights and customer research to inform positioning and optimize campaigns
• Champion the customerensuring every initiative puts the customer experience and value first
• Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
• Monitor performance, analyze results, and continuously iterate for improvement
• Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space

Qualifications :

About the Marketing & Growth Organization :

The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!