Lead Product Marketing

Lead Product Marketing

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

What you'll do :

• Conduct and analyze investigative studies to manage comprehensive studies evaluating market share, effectiveness of current marketing and sales programs, and the feasibility of new products.
• Develop and present research findings by creating detailed reports summarizing research outcomes and presenting these findings to marketing management and other stakeholders.
• Facilitate effective marketing plans by collaborating with marketing management to develop and refine marketing plans and programs based on research insights.
• Consult on marketing opportunities by providing expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements.
• Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing and research functions.

What you'll need :

Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.

What you'll bring :

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor : No Education / Experience : Bachelor's degree (BS / BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Product Marketing earns between $143,800-$215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.