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Analyst, Marketing Analytics
Analyst, Marketing AnalyticsTargetbase • Irving, TX
Analyst, Marketing Analytics

Analyst, Marketing Analytics

Targetbase • Irving, TX
30+ days ago
Job type
  • Full-time
Job description

JOB SCOPE

& PURPOSE

The Analyst within SBA provides impactful and insightful analysis and business intelligence to Targetbase clients. He/she has a natural curiosity and a desire to discover the answers to key questions via data and research analysis.

MAIN RESPONSIBILITIES

  • Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours
  • Reviews data for insights, trends, and key observations
  • Develops working knowledge of Targetbase’s key analytical competencies
  • Solves problems by thinking through approaches to the data or analysis
  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work
  • Puts the client first, anticipating, understanding, and meeting/exceeding client expectations

PERFORMANCE EXPECTATIONS

  • Produces high-quality analyses
  • Is a strong and proactive member of the SBA team
  • Is able to deliver assignments of at least one to two out of Targetbase’s six analytical competencies
  • Is actively learning
  • Is demonstrating mastery of SBA’s marketing analytics tools and an understanding of data models and data marts
  • Demonstrates through day-to-day activities a commitment to the vision and guiding principles of the agency and the vision and strategic plan for SBA

EXPERIENCE & EDUCATION

  • Minimum of 1-2 years of applied analytics experience
  • Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
  • Bachelor’s Degree is required

KNOWLEDGE & ABILITY

  • Basic knowledge of analysis techniques
  • Proficient with SAS or R
  • Proficient in Excel, Word, and PowerPoint
  • Effective communication skills

POSITION REQUIREMENTS

  • Overtime as necessary
  • Some travel may be required

Local candidates only, no relocation provided.

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Analyst, Marketing Analytics • Irving, TX

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