Digital Strategist

Digital Strategist

We are seeking a creative and analytical Digital Strategist to develop and execute digital marketing strategies that drive brand awareness, engagement, and conversion. This role bridges marketing, analytics, and creative teams to ensure cohesive and effective digital campaigns. The ideal candidate has a strong understanding of digital channels, emerging trends, and data-driven decision-making.

Key Responsibilities :

• Develop and implement comprehensive digital marketing strategies across channels including paid media, social media, SEO, email, and web.
• Analyze campaign performance, audience behavior, and digital trends to guide strategy and optimize results.
• Collaborate with creative, content, and marketing teams to ensure cohesive messaging and brand consistency across digital touchpoints.
• Manage campaign planning, execution, and reporting for digital initiatives.
• Conduct competitive research and identify opportunities for innovation and growth.
• Recommend and implement tools, platforms, and technologies that enhance digital performance.
• Present insights and strategy recommendations to internal teams and stakeholders.
• Stay current on industry trends, algorithms, and best practices in digital marketing.

Requirements :

Nice to Have :