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Program Manager – Behavior Change and Public Health Communications
Program Manager – Behavior Change and Public Health CommunicationsBlueprint Creative Group • Boston, MA, US
Program Manager – Behavior Change and Public Health Communications

Program Manager – Behavior Change and Public Health Communications

Blueprint Creative Group • Boston, MA, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

**You must be Massachusetts-based.

Direct emails will be ignored and disqualified.** About Us:

  • Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state.
  • We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement.
  • You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.

Position Overview:

  • Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs.
  • This role combines account management, communications, stakeholder engagement, school-based programming, and event operations.
  • You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).
  • We offer remote with hybrid/in-office flexibility. What You’ll Do Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.

    • Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.

  • Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
  • Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
  • Own data & evaluation.
  • Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.
  • What You Bring 7+ years managing large public health or safety campaigns for government, community organizations, or agency clients.
  • Demonstrated success reducing risk behaviors or improving health outcomes.
  • Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles.

Education:

  • Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.

Soft skills:

  • persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus).

Languages:

  • Spanish, Portuguese, or another prevalent Massachusetts language highly valued. Powered by JazzHR
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Program Manager – Behavior Change and Public Health Communications • Boston, MA, US

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