Lifecycle Marketing Specialist

A company is looking for a Lifecycle Marketing Specialist to manage global lifecycle marketing campaigns and collaborate with various teams.

Key Responsibilities :

Lead optimization of new user onboarding and improve activation and conversion rates through personalized marketing campaigns

Develop a user lifecycle management system to enhance user engagement and repeat purchase frequency

Design and optimize user referral mechanisms to drive organic product growth

Required Qualifications :

Proven track record in user retention and conversion with significant results

Over 5 years of experience in the internet industry, with 3+ years in senior user growth roles

Experience leading growth projects with systematic methodologies

In-depth understanding of operational methodologies like A / B testing and funnel analysis

Bilingual in English and Mandarin to coordinate with international partners