Social Media Content Marketing Manager

In this role, as the Social Media & Content Marketing Manager (B2B), you will build, maintain, and grow Arvato's community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must plan persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team. YOUR TASKS

Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation

Draft, edit, design, post, and manage content across multiple social media channels - especially LinkedIn, Twitter, and Instagram

Continuously screen & analyze Arvato's solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling

Analyze the competition and their strengths and weaknesses, and position Arvato's strengths against them

Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements

Create and publish press releases PR in cooperation with our corporate PR team and build relationships to relevant media, editors, and influencers

Research potential clients and identify decision makers within the client organization, and document findings on the CRM system

YOUR PROFILE

3+ years proven work experience in B2B marketing with a focus on social media and content marketing

Established contacts and presence with social media channels - especially LinkedIn, Twitter, and Instagram

BS / BA degree in Marketing or a relevant field

Experience using AI tools for content creation, automation, and analytics (e.g., ChatGPT, Jasper, Midjourney, Notion AI, etc.)

Familiarity with AI-driven ad targeting and performance optimization

Industry experience in logistics outsourcing / 3PL preferred

Excellent writing skills (posts, articles, press releases)

Ability to self-manage, juggle multiple priorities, and pay strong attention to details

Excellent listening and communication skills with a strong ability to create and build relationships

Ability to produce high-quality work in a fast-paced, deadline-driven team environment

WE OFFER

Medical, Dental, Vision, Life Insurance, and Disability Pay

401(k) with company matching up to 6%

Paid Time Off, including paid holidays

Flexible Spending Accounts

Voluntary benefits such as legal and financial assistance, pet insurance, and more

Employee Assistance Program

Ongoing employee development opportunities including tuition reimbursement, scholarships, and training

Commuter benefits

Employee engagement activities

EOE Protected Veterans / Disability