Lead UX Researcher

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Lead UX Researcher

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

We are actively seeking an experienced Lead UX Researcher with a blend of quant and qual skills to join the Direct-to-Consumer Product UX Research Team fueling design and development of the HBO Max video streaming experience with rich customer insights.

In this role, you will lead a variety of research workstreams aimed at global subscriber acquisition and retention, with a particular focus on innovation in subscription experiences and e-commerce. You will guide cross-functional teams through a User-Centered Design (UCD) process, conducting strategic generative user research, iterative design testing, usability testing, and live experimentation to continuously i mprove the subscriber experience . Your insights will inform the product strategy, roadmap, featu res, and future of video streaming experiences.

Collaboration is key, as you will work closely with product and design leaders to identify high-value customer problems, drive research to answer key questions, and apply findings to create innovative solutions . This high-impact position demands exceptional communication and stakeholder collaboration skills. The ideal candidate possesses strong research skills and applies strategic and critical thinking to increase business value and delight subscribers.

Position Summary

We are actively seeking an experienced Lead UX Researcher to join the Direct-to-Consumer Product UX Research Team to fuel design and development of the Max video streaming experience with rich customer insights.

In this role, you will lead a variety of research workstreams aimed at global subscriber acquisition and retention, with a particular focus on innovation in subscription experiences and e-commerce. You will guide cross-functional teams through a User-Centered Design (UCD) process, conducting strategic generative user research, iterative design testing, usability testing, and live experimentation to continuously i mprove the subscriber experience . Your insights will inform the product strategy, roadmap, featu res, and future of video streaming experiences.

Collaboration is key, as you will work closely with product and design leaders to identify high-value customer problems, drive research to answer key questions, and apply findings to create innovative solutions . This high-impact position demands exceptional communication and stakeholder collaboration skills. The ideal candidate possesses strong research skills and applies strategic and critical thinking to increase business value and delight subscribers.

R esponsibilities

Provide UX research insights to equip product and design leadership and working teams with strategic and tactical data to inform product decision making and design solution .

Conduct global research studies end-to-end including identifying research needs, setting objectives and metrics, determining methods, managing research vendors, coordinating prototype delivery with design, recruiting plan, study session guide, study moderation, survey programming, data analysis, and reporting , and workshops to apply the insights to product decisions and design solutions.

Hands-on project management of user research studies including project communication, vendor selection and contract management, software tool coordination , cost estimation and forecasting resources, timelines and deliverable schedule, prototype security measures, coordinating recruitment, and lab facility needs.

Transform complex data into high-quality, actionable insights that inform decision-making across all organizational levels-balancing analytical rigor with the agility required for timely execution.

Grow the UXR team's global expertise and value to the business; explore new ways to discover user insights, experiment with the latest research methods, stay abreast of customer trends, industry competitive offerings and emerging tech to identify and develop novel solutions.

Qualifications

At least 8+ years of progressively complex practical work experience in a UX Researcher role on a global product development team or consulting group AND 5 + years leading strategic product research , presenting quantitative and qualitative insights to business decision-makers , and working with product and design teams to apply the findings .

Graduate degree in Engineering Human Factors, Engineering Psychology, Human-Computer Interaction, or similar, with formal training in usability testing and advanced statistical analysis.

Prac t ical experience conducting consumer market research and usability testing for ecommerce experiences, specializing in high-stakes transactional flows such as purchase paths, payment systems, cancellations, and subscription management.

Deeply credentialed in qualitative research, with mastery across ethnographic studies, cognitive walkthroughs, co-creation workshops, contextual inquiries, focus groups, concept validation, and usability testing. Highly adept at global adaptation across lab-based, remote, and unmoderated formats.

Expert-level proficiency in quantitative research, including the design of sophisticated customer surveys and application of advanced statistical modeling-such as cluster analysis, regression, and conjoint analysis-to drive data-backed innovation and strategic decision-making.

Demonstrates strategic agility and a growth mindset, thriving in dynamic environments by applying strong listening, analytical, and organizational skills to clarify ambiguity, solve complex problems, and drive impactful decision-making.

Strong business acumen , client-management , and communication skills with the ability to adapt research approach and communication to a variety of individual and team working styles.

Preferred Qualifications

• Use of automation and AI to streamline routine research tasks while maintaining data integrity and ethical standards necessary to produce the highest quality insight s .

Please note : Candidate m ust be available to interview in person out of the Bellevue office and provide a project portfolio and work samples for interview (excluding NDA projects). More details to come as candidates progress through the interview stage.

Additional Information

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here () .

Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. Company or transition to Discovery Global. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page () for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range : $126,000.00 - $234,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.