This role is a Field Marketing Specialist focused on planning, executing, and measuring demand generation marketing programs for a Field Sales organization.
Responsibilities
- Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for the Field Sales organization.
- Provides onsite execution support for marketing programs.
- Tracks lead flow to ensure Sales channels follow up with event attendees and campaign responders in a timely manner.
- Creates and manages program budget and measures ROI through metrics analysis and reporting.
- Has a proven track record executing multi‑faceted event programs.
- Exhibits excellent interpersonal skills, understands principles of Sales business / revenue / pipeline management, and has a Customer First mindset.
- Comprehensively understands modern marketing technologies and methodologies, including project management for events, marketing campaign creation, and content creation and strategy for key subject areas to support ongoing engagement and thought leadership.
Qualifications
3‑7 years as an outstanding performer in an IT / ITES organization handling Field, Product, or Digital Brand Marketing.Rapid learning ability, passion, energy, ambition, and self confidence influencing key stakeholders to get the job done.Capable of taking on complex assignments of significantly larger scope.Desired Skills
Marketing Automation (preferably Eloqua).CRM systems (preferably Company CRM).Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, and propensity modeling.Microsite & landing page design concepts and technologies.Audience segmentation analysis and tools.Excellent written and oral communication and presentation skills.Ability to operate independently with minimal supervision.Pay Transparency
The typical base pay for this role across the U.S. is : $61.00 - $62.00 / hr. Final offer amounts are determined by relevant skills, education, and experience. Full‑time employees may select from different benefits packages, including medical, dental, vision, 10 paid days off, 401(k) plan participation, commuter benefits, and life and disability insurance.
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