Digital Marketing Specialist

This Digital Marketing Specialist role will be responsible for designing, publishing, and updating content and landing pages on Jasco websites via the Shopify platform. The Digital Marketing specialist will lead website projects and third-party integrations and cross-collaborate with outside agencies and departments. Use reporting, analytics, and AI tools to monitor and optimize digital content that drives a best-in-class user experience. Manage day-to-day activities on Jasco’s website properties to support a comprehensive content and branding strategy that is aligned with the company’s strategic goals and sales objectives. Subject matter expert in the e-commerce platform used to power all websites to ensure site updates, promotions, graphics, and all content can be implemented and tracked efficiently daily. Collaborate with the Digital Marketing Manager on developing an overall strategy for maximizing website sales and digital marketing efforts, utilizing the latest trends and e-commerce best practices. Help lead paid social strategy for Meta and TikTok ads to support strategic product launches and retail placements. Oversee budget allocation for paid social strategy, track performance, adjust tactics as needed, and create content for social ads to boost sales, brand awareness, and strategic product launch campaigns. Serve as the main point of contact with third-party agencies for website development and paid advertising. Keep current on e-commerce trends and growth channels, like TikTok Shop and TikTok advertising. Create and publish website designs, design themes, promotional banners, and content updates in compliance with Jasco brands and licensed partners’ brand guidelines. This includes collaborating with marketing and design teams to develop site content and designs that maintain a consistent brand voice and style for various website properties. Support planning and execution of promotional discounts, sitewide sales, and overall strategy to optimize user experience and boost conversions and sales. Work with internal and external groups to ensure the ongoing functionality of all integrations and third-party extensions with Shopify. Including but not limited to marketing automation software and various advertising tools. Tracks, reports, and improves comprehensive website traffic and utilizes insights from data analytics to increase brand awareness and identify best practices for maximum search engine optimization and traffic growth. Performs other related duties as required. Qualifications A bachelor's degree in Marketing, Business, or a Communications-related field is required. Strong preference for Shopify experience or other e-commerce platforms is highly preferred. Basic knowledge of HTML / CSS. Experience running Meta ad campaigns is highly preferred. Proficient with MS Office, Adobe Creative Suite, or Canva. Excellent writing, communication, time management, and organizational skills. Self-starter with ability to solve problems creatively, manage multiple projects simultaneously, and work with internal and external stakeholders. Knowledge of SEO and analytics platforms. Detail-oriented with the ability to analyze trends and use data to make decisions and find growth opportunities. Jasco is an Equal Opportunity / Affirmative Action / E-Verify Employer