Description and Requirements
Key responsibilities :
- Advance our understanding of campaign performance and customers’ full journey engagement with Lenovo
- Develop and manage a learning agenda, conduct A / B testing and identify opportunities to improve media performance
- Consider application of all insights and learnings to other audiences, campaigns and geos
- Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
- Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
- Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
- Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
- Brief marketing, media and agencies on test objectives, methodology, requirements and timing
- Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
- Generate case studies to be shared with stakeholders at all levels, across business groups and geos
- Help us leverage our 1P customer data across commercial and consumer business units
- Ensure that new learnings are appropriately applied across business groups and geos
Basic Qualifications :
4+ years’ experience in measurement and analysis, related to marketing and mediaHeavy digital experience – display, audio, video, social, searchPrefered Qualifications :
experience working within a very large, fast-moving organization with many internal and external stakeholdersExceptional analytical, problem solving, critical thinking and data visualization skillsMulti-tasking, prioritizing and managing timeStrong verbal / written communicationTaxonomy implementationMarketing / media metrics across a full array of channels and tacticsData visualization platforms (Tableau, Power BI, Domo, etc.)Site tagging : ad server floodlights, media / data partner pixels, etc.Ad tech : ad serving, DSPs / DMPs, social media analytics / insights, etc.Ideally, Adobe Audience ManagerSurvey based research : brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)Marketing and media mix analysesAttribution methodologiesThe base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and / or commissions. Lenovo’s various benefits can be found on [1]
In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 3 / 16 / 2024. This applies to internal and external candidates
LI-FL1
Remote