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Global Media Analytics Manager

Global Media Analytics Manager

LenovoMorrisville, North Carolina, United States of America
30+ days ago
Salary
$81,000.00–$135,000.00 yearly
Job type
  • Full-time
Job description

Description and Requirements

Key responsibilities :

  • Advance our understanding of campaign performance and customers’ full journey engagement with Lenovo
  • Develop and manage a learning agenda, conduct A / B testing and identify opportunities to improve media performance
  • Consider application of all insights and learnings to other audiences, campaigns and geos
  • Represent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functions
  • Ensure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performance
  • Examine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward Lenovo
  • Identify major learning territories; develop hypotheses, approaches and roadmap for pursuit
  • Brief marketing, media and agencies on test objectives, methodology, requirements and timing
  • Effectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiatives
  • Generate case studies to be shared with stakeholders at all levels, across business groups and geos
  • Help us leverage our 1P customer data across commercial and consumer business units
  • Ensure that new learnings are appropriately applied across business groups and geos

Basic Qualifications :

  • 4+ years’ experience in measurement and analysis, related to marketing and media
  • Heavy digital experience – display, audio, video, social, search
  • Prefered Qualifications :

  • experience working within a very large, fast-moving organization with many internal and external stakeholders
  • Exceptional analytical, problem solving, critical thinking and data visualization skills
  • Multi-tasking, prioritizing and managing time
  • Strong verbal / written communication
  • Taxonomy implementation
  • Marketing / media metrics across a full array of channels and tactics
  • Data visualization platforms (Tableau, Power BI, Domo, etc.)
  • Site tagging : ad server floodlights, media / data partner pixels, etc.
  • Ad tech : ad serving, DSPs / DMPs, social media analytics / insights, etc.
  • Ideally, Adobe Audience Manager
  • Survey based research : brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)
  • Marketing and media mix analyses
  • Attribution methodologies
  • The base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and / or commissions. Lenovo’s various benefits can be found on [1]

    In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 3 / 16 / 2024. This applies to internal and external candidates

    LI-FL1

    Remote