SOCIAL MEDIA COORDINATOR

SOCIAL MEDIA COORDINATOR

Part Time — Hourly

Non-Benefited Position

The Social Media Coordinator captures content and writes copy in order to create posts in alignment with the brand guidelines and strategy. This role is responsible for driving engagement and brand growth through creative digital marketing campaigns. The Digital Marketing Specialist collaborates with other members of the Marketing Team to match our online presence with the overall aesthetic vision for the brand. This role requires availability on some nights and weekends in order to capture content at events. The Social Media Coordinator reports to the Brand & Growth Manager.

DIGITAL MARKETING

Create effective evergreen and spontaneous content for Facebook, Instagram, and LinkedIn while following established standards

Create and adjust digital ad campaigns

Manage social profiles through our social media management software, Later

Create and adjust emails in Mailchimp

Monitor marketing trends, particularly in the food and beverage space

Collaborate with the Design Specialist on the creation of design assets for digital marketing

Collaborate with the NBDI-focused Event Specialist to create unique content on LinkedIn

Collaborate directly with brands and influencers to build our sense of community, offer giveaways, and increase brand awareness

Collaborate with HR and other managers to promote job postings as needed

Collaborate with all teams to capture effective behind-the-scenes content

PHOTOGRAPHY, VIDEO & CONTENT CREATION

Identify events with the potential to generate interesting content

Capture dynamic content internally and on-site at events

COPYWRITING

Write engaging, grammatically correct copy for all forms of digital marketing

COLLABORATION & COMMUNICATION

Actively participate in meetings with the Marketing Team and other teams

Keep relevant channels (Dropbox, Google Drive, Flickr, Later, and more) organized following agreed-upon conventions

ANALYSIS & REPORTING

Monitor basic social media metrics and report notable trends

COMMUNICATION

Proactively communicate work and personal schedule through Slack

Attend and actively participate in all required company meetings

Respond to internal and external communications within 12 hours

Present a professional positive attitude among coworkers, vendors, and clients

Facilitate information flows throughout workplace

Maintain availability for communication by phone, Slack, and email

HUMAN RESOURCES

Maintain employee privacy at all times

Keep all Chowgirls information confidential, including internal documents, policies, procedures, recipes, and customer / venue / vendor information

Always promote Chowgirls in a positive light at the office and in the community

Present a positive and professional attitude and appearance at all times when representing Chowgirls on social media and at all events

CULTURE

Cultivate general knowledge of Chowgirl's’ handbook, history, values, and vision

Guide peers and Chowgirls forward by sharing identified strengths or skill areas of specialization

Commit to professional development, building a broad portfolio of skills and increasing mastery of current skills

Uphold Chowgirls’ commitment to Diversity, Equity, Inclusion, and Accessibility

Model highest standards of leadership and customer service

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