Director, Paid Social

Director, Paid Social

We are seeking an accomplished and forward-thinking Director of Paid Social to lead the development and execution of innovative media strategies. This leader will own substantial media budgets and play a critical role in driving acquisition across Meta, TikTok, Reddit, and other emerging social channels.

The Director will own performance strategy, guide a team of channel experts, and partner cross-functionally to deliver efficient, scalable growth for new customers. The ideal candidate blends data-driven decision-making with a deep understanding of creative, audience, and platform nuances. They are both a player and a coach, comfortable getting into platform details while developing team talent and elevating our paid social practice.

Responsibilities :

• Build and own Nutrafol's paid social strategy across core and emerging platforms, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social program
• Develop innovative strategies and testing roadmaps that balance efficiency, scale, and long-term brand growth
• Leverage platform and MTA data to inform investment decisions.
• Drive actionable insights across audiences, creative, placements, and bidding strategies.
• Define clear KPIs and implement rigorous performance tracking and reporting frameworks.
• Partner with Analytics to assess channel efficiency, incrementality, and ROI.
• Translate complex data into clear business narratives and recommendations for senior leadership.
• Lead, mentor, and develop a team of paid social managers and associates nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts
• Foster a culture of testing, curiosity, accountability, and performance excellence
• Collaborate with Creative, Influencer, and Brand teams to ensure cohesive, data-informed storytelling across the funnel
• Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation.
• Proactively identify opportunities to improve process, automation, and team workflow.

Requirements :

Preferred Qualifications :

Salary Range : $165,000 - $175,000 USD

Perks & Benefits :