Digital Marketing Coordinator - Midland MI

About Diversified :

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

What to Expect :

At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.

How You'll Contribute :

"The Digital Marketing Coordinator will play a key role in translating business needs into timely, effective marketing execution - helping bring the voice of the customer to life across our brands and markets.

This role is ideal for someone who thrives in marketing production and operations within a B2B2C environment. You'll work closely with internal clients, shared services, and external partners to deliver high-impact communications that support both business growth and customer needs.

We're looking for someone who can become a subject matter expert in client ecommerce capabilities and marketing operations, with a strong understanding of our diverse portfolio and the markets we serve, including Beauty & Personal Care, Building & Infrastructure, Consumer Electronics, and Mobility & Transportation.

You'll help enable go-to-market execution through advanced personalization, segmentation, automation, and operational excellence - delivering targeted, timely, and customer-centric communications that support our strategic goals.

This role is based on-site in Midland, MI."

What You'll Do :

"Strategic Liaison & Project Management

• Serve as the primary connection between business teams (clients) and marcom production stakeholders.
• Help in executing strategic marketing plans into actionable communication tactics.
• Manage multiple projects simultaneously, ensuring timelines, deliverables, and quality standards are met.

Digital Campaign Support

Content Development & Execution

o Email marketing campaigns (Eloqua)

o .com content enhancements and staging documentation

o Customer-facing collateral (digital and print)

o Internal communications

o Technical and marketing copywriting across all mediums

o Social media coordination and content development

Event & Administrative Support

Consultation & Best Practices

Reporting & Governance

What You'll Bring :

Required Skills / Qualifications :

What We Offer :

Along with competitive compensation, you will be eligible for the following benefits :

To learn more about becoming part of the Diversified team, visit us at our career siteor email us at .

Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.

If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact so we can assist you.

Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits.