Senior Creative Director

Senior Creative Director

FranklinCovey is seeking a visionary and hands-on Senior Creative Director to lead the development of breakthrough creative that amplifies our brand and drives business results. This role will oversee a wide range of creative, content, community, and communications initiatives serving as both a strategic leader and a roll-up-your-sleeves creator. The ideal candidate is a customer-obsessed, design-thinking leader with deep expertise in storytelling, visual identity, and cross-functional collaboration. You will guide and inspire a high-performing team in producing compelling content across traditional, digital, video, and social platforms, including web, email, sales collateral, presentations, and event materials. As we build a scalable internal creative agency, you'll implement proven systems and tools, foster a culture of innovation, and ensure our creative output is not only beautiful, but purposeful, measurable, and aligned with FranklinCoveys mission to enable greatness in people and organizations everywhere from the classroom to the boardroom.

A little about us :

FranklinCovey is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

A lot about you :

You get people. You have a unique blend of skills in creating community, developing relationships, and driving strategy and execution through positive and productive partnerships. You are a customer-obsessed, people-focused, and design-thinking leader who has delivered growth through storytelling and creativity. You have demonstrated success working with creative, content, marketing, sales, product, and partnership teams. You get creative. You are a seasoned creative with a background specializing in creating provocative, original concepts, content, and media against a strategy. You have a deep understanding of storytelling craft with movement and sound as your canvas. You lead others with a high taste level, providing clear creative direction in a way that provides your team with clarity and inspiration. You get collaboration. It is critical that our creative leads can come up with breakthrough ideas of their own but are as comfortable helping teammates break through and partnering with agencies to elevate their work. You will be called on to work on your own at times and collaborate at others. You will balance working with both internal and external teams. You must be able to switch gears between the two. You will also be responsible for presenting ideas in meetings and managing feedback. Relationships with our stakeholders are critical. You will sometimes be the ranking creative in the room and will have to balance defending the work with truly listening in an environment that's new to creative. You will therefore also need to be a teacher and consultant to the executive team. Most of all, you have to love to create, with everything that entails : Creative, content, community, comms, creating tribes. Concepting, iterating, reformulating, taking risks. Designing, crafting, presenting. Revising, recombining, fine-tuning.

Essential Job Functions :

Lead the strategy, development and execution of a consistent, compelling visual brand identity across all channels including print, digital, social media, presentations, video, and experiential content.

Conceptualize and produce a wide range of creative deliverables including copywriting, web assets, email campaigns, digital ads, PDFs, sales decks, collateral, event materials, and video content.

Serve as both a strategic leader and hands-on creative, willing to roll up your sleeves to contribute directly to design, storytelling, and production when needed.

Translate creative strategies into business results through measurable ROI and attainment of OKRs.

Inspire and mentor a multidisciplinary team of designers, writers, editors, and producers, fostering a culture of creativity, collaboration, and continuous improvement.

Provide clear, high-taste-level creative direction that empowers the team to deliver breakthrough ideas and high-quality execution aligned with business goals.

Collaborate cross-functionally with marketing, sales, product, and partnership teams to ensure creative output drives measurable business outcomes and supports go-to-market strategies.

Build and maintain strong relationships with internal stakeholders and external agencies, balancing creative vision with strategic input and feedback.

Present creative concepts and campaign strategies to senior leadership, acting as both a consultant and educator in environments new to creative thinking.

Implement scalable systems, processes, and tools to streamline creative operations and ensure consistency, efficiency, and quality across all projects.

Stay current with design trends, storytelling techniques, and emerging technologies including AI tools to keep FranklinCovey's creative output innovative and competitive.

Demonstrate fluency in industry-standard tools such as Adobe Creative Suite, Figma, Asana, and generative AI platforms to support ideation, execution, and collaboration.

Basic Qualifications :

Bachelors or advanced degree in business, marketing, or related field

9+ years of experience in creative leadership roles

Preferred Skills & Experience :

Demonstrated experience creating breakthrough storytelling and creative content for diverse audiences

Track record of developing and leading teams to develop world-class integrated creative campaigns

Understanding of 360-degree, full-spectrum media, including traditional, video, digital, and social

Experience with interdisciplinary creative, editorial, marketing, media, and production teams

A growth mindset, positive attitude, and demonstrated hunger for continuous learning

Ability to drive cross-functional collaboration and consensus without clear authority

The diplomatic savvy to build positive and productive partnerships inside and out

A track record of proactively establishing and following through on commitments

Common sense problem-solving skills, always thinking about how to improve

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit franklincoveybenefits.com for details.