Senior Email Marketing Manager

Overview

Role Profile Overview : We are seeking an experienced and data-driven Senior Email Marketing Manager to join our team. This person will own the strategy, execution, and optimization of all email and SMS marketing efforts. The ideal candidate has deep expertise in segmentation, A / B testing, and campaign automation, and is passionate about delivering personalized customer experiences that drive engagement, conversion and retention.

Responsibilities

• Own Hari Mari’s email and SMS strategy end-to-end : planning, execution, testing, and analysis
• Build and execute lifecycle marketing campaigns across the customer journey—welcome series, post-purchase, win-back, abandoned cart, and more leveraging Klaviyo
• Partner with VP of E-commerce and Marketing to develop customer segmentation strategies to personalize messaging and increase LTV
• Create high-performing email content, including copy, design, and CTAs, that aligns with brand voice and marketing objectives
• Analyze customer data and behavior to inform email marketing campaigns and segmentation strategies
• Create and manage segments based on subscriber shopping behavior, demographics, and preferences
• Maintain accurate and up-to-date segment lists, ensuring that subscribers are correctly categorized and targeted
• Set up and manage segment rules and filters in Klaviyo
• Create campaign calendars aligned with product launches, sales, and seasonal campaigns
• Manage and optimize the performance of all flows and automations in Klaviyo
• Analyze and report on key performance metrics (open rate, CTR, CVR, AOV, unsubscribes) and provide actionable insights
• Maintain clean email and SMS lists through regular hygiene practices
• Ensure all campaigns meet CAN-SPAM, TCPA, and other compliance requirements
• Manage A / B tests to continuously improve subject lines, content, send times, and layouts
• Stay current on trends and best practices in email, SMS, and mobile marketing

Qualifications

Required Skills

Preferred Skills

How to apply

To apply : Please submit your resume and cover letter to Hortensia Khabbaz at with the subject line : Senior Email Marketing Manager Application

#J-18808-Ljbffr