Senior Marketing Manager, ASO Growth

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches arent workingover half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.

The Senior Marketing Manager for ASO Growth will drive and scale demand gen through Health Plan channel partnerships. This role blends strategy with execution to develop and deliver programs that create strong engagement from health plan sales teams and translate into measurable demand for Virtas solutions.

The Senior Marketing Manager for ASO Growth will work closely with the channel partnerships team to deploy campaigns and air cover that accelerates awareness, credibility, and partner-driven demand. Their work will play a critical role in helping Virta grow faster in the competitive weight loss and diabetes landscape.

Responsibilities

Strengthen partner relationships : Build and maintain a high-impact cadence of engagement opportunities with health plan partners to deepen relationships, increase knowledge of Virta, and drive alignment around shared growth goals.

Cultivate partner advocacy : Identify and prioritize top-performing partners, turning them into enthusiastic advocates who champion Virtas solutions across their organizations and networks.

Lead air cover campaigns : Design and execute monthly air cover marketing programs that elevate Virtas visibility, reinforce brand credibility, and keep health plan teams consistently engaged.

Partner on joint demand generation : Collaborate with internal stakeholders and external partner teams to co-create and deploy integrated campaigns that translate awareness into qualified demand and pipeline growth.

Enable partner success : Develop and deliver compelling partner enablement resources, tools, and messaging that empowers sales teams to position and sell Virta effectively.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following :

Become an expert on Virtas business model, health plan book of business and partnership ecosystem

Collaborate on strategic plan with cross functional teams - ASO Growth Team, Sales, Demand Gen and Product Marketing

Meet and establish regular touchpoints with internal stakeholders and external partners

Build 6 month ASO Marketing Plan that defines priorities, audiences, content themes and campaign structure

Learn MarTech stack and being leading air cover campaigns and scheduling quarterly events

Must-Haves

7-10+ years experience in demand gen marketing

Experience in sales enablement and channel partnership marketing

Knowledge of healthcare industry

Excel at creating engaging campaigns that drive action

A bias towards action and a love for following the data to measure impact

Skilled at working cross-functionally with sales, channel partners and other internal teams to drive projects forward

A passion for improving the health of millions of people with the ability to thrive in a mature startup environment

Bachelor of Science / Bachelor of Arts preferred

Values-driven culture

Virtas company values drive our culture, so youll do well if :

You put people first and take care of yourself, your peers, and our patients equally

You have a strong sense of ownership and take initiative while empowering others to do the same

You prioritize positive impact over busy work

You have no ego and understand that everyone has something to bring to the table regardless of experience

You appreciate transparency and promote trust and empowerment through open access of information

You are evidence-based and prioritize data and science over seniority or dogma

You take risks and rapidly iterate

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation $144,942 - $165,000 / year. Information about Virtas benefits is on our Careers page at : https : / / www.virtahealth.com / careers .

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.

Clinical roles : We currently do not hire in the following states : AK, HI, RI

Corporate roles : We currently do not hire in the following states : AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

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