Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Ana

Become a part of our Caring Community and Help Us Put Health First

Humana’s Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate, Acquisition Analytics, Planning and Forecasting you’ll help lead efforts to analyze and optimize acquisition campaigns across the enterprise.

Use Your Skills to Make an Impact

Analyze acquisition campaign performance and identify optimization opportunities.

Collaborate with marketing, analytics, and strategy teams to refine targeting.

Develop dashboards and reports to communicate insights.

Document methodologies and contribute to governance efforts.

Support continuous improvement initiatives using data‑driven strategies.

Required Qualifications

Bachelor’s degree in Marketing, Data Analytics, or a related field.

4+ years of experience in acquisition marketing analytics.

3+ years experience with data visualization and reporting tools.

2+ years experience in programming in Python, Spark, and SQL.

1+ years experience in test set up and measurement, including A / B, multivariate, incrementality, and inference.

1+ years experience in Predictive modeling : logistic regression, Decision Trees, Random Forest, XGBoost.

1+ years experience in R, including packages such as rstan, bayesforecast, forecast, and data manipulation tools like tidyverse.

Preferred Qualifications

Strong analytical and communication skills.

Familiarity with segmentation and targeting strategies.

Exposure to healthcare or insurance marketing environments.

Familiarity with Databricks.

Familiarity with Adobe Analytics / CJA.

Work at Home Information

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable, or DSL connection is suggested.

Satellite, cellular, and microwave connection can be used only if approved by leadership.

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office associates with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Virtual Pre‑Screen

As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision‑making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.

Alert : Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range

117,600 – 161,700 per year (base). This job is eligible for a bonus incentive plan. This incentive opportunity is based on company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.

Application Deadline : 10-22-2025

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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