Head of YouTube Creative Strategy

Position Overview

The Head of YouTube Creative & Strategy is a new position and is responsible for all things YouTube. We are looking for an experienced and proven YouTube creative and strategist to own our YouTube channels' development and growth.

Your remit will be to develop and execute a laser focused Youtube strategy to deliver against the key objectives of the business which not only include YouTube growth, but center around driving traffic to the company's website for conversion to buy their paid products and services. You have a best in class production team and series of writers, editors and producers to work alongside you. We are looking for the leader to pull the vision all together and work extremely closely with Codie Sanchez.

In order to get there, you'll need to own the strategy ….

• Hold the line on making the best videos imaginable
• Always defer to how can we push the envelope in creating the most trusted and biggest content in business and self help
• Create the modern day business media channel everyone wants to watch
• Recommendation of a comprehensive content strategy that will increase followers, viewers, and Adsense revenue on the platform
• Audience segmentation and targeting
• Data informed creative recommendations based on the right Youtube KPI's.

… and the creative with experience across all five stages of the YouTube creative process :

Analytics

Understanding YouTube data and what it tells you about :

Writing

Creative Producing

Directing - where the magic happens

Post

Data + Story = Viewership Growth

Can you take what's been shot and view it through a data lens? If so, you get incremental viewership. In order to build the best videos in the category, you have to be obsessed with every detail. In post, it's about lining up the creative elements, elevating the story and respecting the data. It's the process of toggling back and forth, between ideas and data that leads to something great.

Note : Your post production edit plan will also need to maximize previously shot video content captured for Podcast. You will need to develop a strategy for this content in addition to the original video content you will be building.

You will also need to …

Develop a robust response testing plan to optimize the above in order to achieve continued performance improvements

Own day to day management of CT's YouTube business with a proactive mindset

Manage the relationship with the YouTube partner team

Partner with marketing, audio, events and production in a highly collaborative team environment.

Work with leadership to ensure content being developed supports key objectives and determine where and when paid media and other YouTube specific investments might be needed.

Links to Recent Select Videos (please review as we would like your POV) :

My 17 Sources of Income at Age 39

Your Brain Is Keeping You Poor : How To Think Like The Rich

I Built an Airbnb Business on UNWANTED Land! (And So Should You)

Other Skills and Experiences You'll Need :

What is Contrarian Thinking and what do we do?

We aim to make Main Street >

Wall Street.

Who are we : We are an investment firm and media company led by veterans of Wall Street, Private Equity, and operators of Main Street businesses. We help owners BUY, SCALE, and SELL businesses.

Our Ecosystem :

Come build with us.

The Contrarian Creed

These are the words we stand by, live by and define what it means to be a Contrarian.

You ready to become an official Contrarian? Awesome, here are the details :

Location

Austin, TX - Full time in office.

Type of Employment

Full-Time

Crew Benefits