Senior Product Marketing Manager

Senior Product Marketing Manager

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary The Senior Product Marketing Manager will create diverse global marketing strategies and lead product lifecycle management (product concept through post-commercialization) activities, and define product roadmaps to drive product line growth throughout the world focusing on the Applied Sterilization Technology business. You will collaborate with various global stakeholders, including marketing communications, sales, operations, technical teams, quality, and regulatory to ensure that market needs are met, developed, and executed to ensure profitable growth within designated product portfolios. This position is located in Mentor, Ohio with the opportunity for a hybrid work schedule.

What You'll Do as a Sr. Product Marketing Manager :

• Creates global marketing strategies for the designated product line consistent with the business segment strategies and objectives and in support of achieving established revenue, margin, and market share goals.
• Collaborates with sales and marketing leadership on the development / execution of action plans, new product development, and continuous improvement of existing products, including forecasting and financial planning / business case development; market potential / opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training.
• Develops detailed strategic road map for the development of product / business in alignment with strategic plan.
• Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line.
• Recommends initiatives that leverage unique Customer needs and establishes unique competitive advantage.
• Utilizes competitive intelligence to anticipate competitive moves and determine when to deploy STERIS strategies and contingencies that outmaneuver the competition and negate their potential advantages.
• Collaborates with sales to analyze global pricing positioning for designated product lines and makes recommendations based on key market assessments.
• Creates product, brand, and business strategies for designated product line.
• Provide strong leadership in all phases of new product development (NPD) process including VOC supporting recommendations for NPD based on data and research.
• As applicable, actively participates in product testing with Customers to determine if product meets market needs.
• Drives planning for new launches and improvements including forecasting, sales collateral, product / service evaluation requirements, pricing guidelines, and training.
• Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product positioning, Voice of the Customer, market environment, and other critical areas.
• Utilizes data and evidence to develop strategies that strengthen value propositions.
• Gathers insights across markets to determine similarities, develop arche@types.
• Supports and communicates cross-functionally to gather critical information and / or navigate challenges, including Customers, sales, operations, technical professionals, quality, regulatory, finance, etc.
• Uses methodologies for complex research and analysis.
• Develops and implements strategies to increase product penetration, including tools, resources, and programs that enhance and enable a seamless sales approach.