Creating a Visual Identity for SINK - AI Retail Assistant

Creating a Visual Identity for SINK - AI Retail Assistant

About DataSync & SINK :

DataSync is a SaaS platform focused on e-commerce, and we've developed an AI assistant called SINK. SINK is a data-driven AI used across Retail Finance, Operations, Marketing, and Customer Insights to analyze data, provide observations, make recommendations, and answer user inquiries.

What We Need :

We want SINK to have a visual identity, but we haven't defined a specific gender, face, or form. It can be a human-like character or a digital / abstract representation, as long as it feels intelligent, approachable, and professional—without being too robotic or intimidating.

Key Considerations :

• SINK should feel trustworthy, insightful, and engaging.
• Avoid designs that feel too mechanical, rigid, or overly futuristic.
• The character should be appealing and user-friendly for business professionals.
• It should visually align with its role in data analysis, automation, and decision-making.

Deliverables :

We need four distinct versions of SINK, each representing a different professional role :

Your creativity will help define how SINK is perceived by users. We're open to innovative interpretations that bring this AI assistant to life in a way that resonates with e-commerce professionals.

Let us know if you need any further details—we're excited to see your ideas!

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