Remote EST - Senior Mobile Marketing Manager (Cary)

A large software and gaming company is looking for a REMOTE EST Senior Mobile Marketing Manager with App Store Optimization and paid media asset briefing experience. This person will collaborate with marketing leads across each project, help them request App Store assets for big beats, collaborate with App Store Optimization agency to get additional assets made for A / B tests, suggest and approve keyword optimizations, plan out app icon changes, and collaborate with the video team and paid media team, as well as external vendors, to consistently create and test mobile paid media assets.

In this role you will

• ? Act as the subject matter expert on App Store Optimization and Mobile Paid Media assets
• ? Coordinate with marketing leads, and internal and external vendors, to App Store assets for all Fortnite big beats
• ? Coordinate with Epics App Store optimization agency to update keywords, A / B test assets, and create Custom Product Pages
• ? Collaborate with the Paid Media team and Epics video teams to create mobile paid media assets each month
• ? Ensure all assets have gone through appropriate quality control checks.
• ? Estimate the time required to complete and gain approval for each task, confirming assumptions and expectations with team in order to assist the Creative Operations Lead for resourcing.
• ? Create and document App Store opportunities to educate marketing leads about options
• ? Route localization items to Epics internal Loc QA team
• ? Recognize and resolve problems and pivots inhibiting successful project outcomes either by working directly with team and stakeholders, or if unresolvable at that level, by escalating to your lead.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy : https : / / insightglobal.com / workforce-privacy-policy / .