Brand Manager

Division Information

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra, Instant Ocean, Marineland, 8-in-1, Dingo, FURminator, Nature's Miracle, GloFish, DreamBone and SmartBones.

Job Summary

The Brand Manager of GloFish & Hardgoods Portfolio ($40M net sales, 300 SKUs) is responsible for driving performance across a mix of maintain and mature brands within the Aquatics division for North America (US & Canada). This role combines strategic brand stewardship for GloFish - a brand with maintain-to-grow potential - with disciplined portfolio management for Marineland, AquaTech, and Private Label Hardgoods to improve profitability, streamline operations, and ensure cross-brand consistency across retail and eCommerce channels.

This role requires a marketer who is both strategically minded and operationally strong, capable of balancing creativity and executional discipline. Success will be defined by improving GloFish through insight-led activation while optimizing the Hardgoods portfolio for long-term margin stability.

Primary Duties & Responsibilities

Brand Planning & Execution

• Lead annual brand planning for GloFish, Marineland, AquaTech, and Private Label Hardgoods, including strategic priorities, business objectives, and KPIs in collaboration with the Senior Director of Marketing.
• Define clear roles and success metrics across brands-balancing GloFish's maintain / growth opportunities with portfolio stability and simplification across Hardgoods brands.
• Partner with Brand Activation to translate strategy into actionable plans and ensure consistent execution across digital, social, retail, and eCommerce channels.

Product & Portfolio Management

Consumer & Market Insights

Operational & Technical Leadership

Commercial Strategy & Execution

Financial Accountability

Cross-Functional Collaboration

Education and Experience Profile

Required Skills

Work Environment

Working conditions are normal for an office environment. This is a hybrid role (Tuesday through Thursday in the Earth City, MO office, Monday and Friday are work from home).

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job / classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity / Affirmative Action employer.

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