Sr Specialist, CRM & Loyalty Marketing

Sr Specialist, CRM & Loyalty Marketing

Cultivate a better world. Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

The Opportunity

The CRM & Loyalty Sr. Specialist plays an integral role in driving customer loyalty and increasing lifetime value. This role will support defining and executing Chipotle's Loyalty and Promotional Offer strategy. The Sr. Specialist will manage the development of promotional offers to support a variety of marketing initiatives. They will be responsible for ensuring that campaigns and projects are executed on time and in accordance with business goals, policies, and best practices. The individual in this role is energized by, and passionate about, the ongoing evolution of CRM & Loyalty at Chipotle with a desire to play a pivotal role in creating a lifestyle brand and shaping a best-in-class program.

What You'll Do

• Independently develop a strategic offer calendar that aligns to key Loyalty business initiatives and drives engagement for Chipotle Rewards and Chipotle U Rewards. Execute against those strategies with minimal oversight.
• Own offer setup and QA for various offers including promo codes, point challenges, and reward drops.
• Collaborate with the CRM team on email, SMS, and push strategy for loyalty initiatives.
• Lead meetings with cross-functional partners across the organization (Brand, CRM, Product, Data & Insights, Customer Care) to develop and execute campaigns that drive program goals.
• Partner with the Data, Insights and Analytics team to define goals, track the success of campaigns, and monitor results to inform future optimizations.
• Develop and experiment with new marketing strategies for member engagement including expanding into offer automation.
• Interprets and explains information to cross-functional colleagues who are not familiar with the job area including operations of Chipotle Rewards and strategic development of promotional offers (E.g., Consults and delivers on offer strategy for a variety of marketing activations).
• Develops and presents CRM & Loyalty marketing initiatives to leadership at Director and VP level (E.g., Extras monthly campaign strategy, Loyalty offer briefings).
• Independently manages ongoing communication with agency and tech partners. Runs weekly and monthly status meetings with partners to discuss project schedules and campaign briefings.

What You'll Bring To The Table

Pay Transparency

A reasonable estimate of the current base pay range for this position is $99,000.00$135,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and / or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit for more details.

Who We Are

Chipotle Mexican Grill, Inc. (NYSE : CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit

Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply. Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and / or certain state or local laws. Please contact ADAaccommodations@ if you need an accommodation due to a disability to complete an application, job interview, and / or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.