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Marketing Operations & Growth Specialist

Marketing Operations & Growth Specialist

Activate TalentFort Worth, TX, US
6 days ago
Job type
  • Full-time
Job description

Senior Marketing Operations & Growth Specialist

We are looking for a Senior Marketing Operations & Growth Specialist with deep expertise in email marketing, automation, and conversion optimization across multiple marketing channels. This role is ideal for someone who thrives in both strategic and executional aspects of marketingwhether through advanced design and copywriting skills, a strong CRO background, or experience leading full-funnel marketing strategies. If you've held titles like Head of Marketing, Growth Hacker, or CRO Specialist, and have successfully scaled brands, optimized conversion rates, and built high-performing campaigns, this opportunity is for you.

Key Responsibilities :

  • Own and optimize the entire email marketing lifecycle, from strategy to execution, including automation, segmentation, A / B testing, and performance tracking (experience with Klaviyo is a plus).
  • Develop and execute high-converting marketing campaigns across multiple channels, including email, paid ads, content, and social media.
  • Apply conversion rate optimization (CRO) strategies to improve engagement, click-through rates, and revenue growth.
  • Assist with Google Ads campaigns (a plus) to drive targeted traffic and maximize ROI.
  • Integrate marketing efforts with CRM platforms (Salesforce Marketing Cloud, GoHighLevel) to streamline customer journeys.
  • Work cross-functionally with designers, copywriters, and growth teams to create compelling, data-driven marketing assets.
  • Scale brands from the ground up by crafting a unique brand voice, designing content, and executing multi-channel marketing strategies.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Stay ahead of industry trends and bring innovative growth marketing and performance strategies to the team.

What We're Looking For :

  • 5+ years of experience in marketing operations, email marketing, and growth marketing.
  • Strong CRO expertiseexperience optimizing conversion funnels and running A / B tests to maximize impact.
  • Hands-on experience in email marketing platforms such as Klaviyo, Mailchimp, Salesforce Marketing Cloud, or GoHighLevel.
  • Experience in paid marketing (Google Ads, Facebook, LinkedIn) is a plus.
  • Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.).
  • Creative strategist with a strong understanding of messaging frameworks, offer structures, and automation workflows.
  • Experience collaborating with design and content teams to create impactful marketing materials (proficiency in Figma, Canva, Photoshop, or Illustrator is a plus).
  • Ability to work autonomously and drive measurable ROI.
  • Excellent organizational and communication skills, with the ability to manage multiple projects simultaneously.
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    Operation Specialist • Fort Worth, TX, US

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