Assistant Manager, Site Marketing

Assistant Manager, Site Marketing

LOFT creates modern, feminine, versatile clothing for women with one common style goal : to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.

About the Role

The Assistant Manager, Site Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of all website campaigns for loft.com. This is a fast-paced hands-on role requiring a strong attention to detail and the ability to recognize and prioritize key time sensitive projects. Clarity and accuracy of communication as well as delivering an optimal digital & brand client experience are instrumental to success in this role. It is also key that the ideal candidate for this role have the ability to foster and manage key cross-functional relationships.

The Impact You Can Have

• Optimize client experience at all touch points and ensure consistent on-brand website & email, SMS & paid media channel messaging
• Manage production for website content and promotions including but not limited to : campaign briefs (promotions, editorial, site refreshes, landing pages), SEO content and promo development, seasonal launches, A / B testing, partner with website merchandising team to align site content with products for clean customer experience, prepare site changeout documents for web production
• Manage site marketing content calendars & briefs
• Track and analyze website performance results on a daily / weekly / monthly basis / quarterly basis
• Analyze and optimize website performance from the conversion funnel to key landing experiences including the homepage and high-value brand franchises
• Continuously evaluate the customer journey, identifying new UX enhancements, meaningful A / B tests, and integrating new marketing technology and products to increase conversion
• Support 3rd party solutions and evolutions necessary for competitive site functionality
• Manage the day-to-day process and timelines, coordinating with web production and creative teams to ensure launch dates are met

Youll Bring to the Role

Benefits

Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.

Location : Times Square Tower-ANN-New York, NY 10036

Regular / Full time

Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.