Data Layer DeveloperApetan Consulting llc • NJ, United States

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Data Layer Developer

Apetan Consulting llc • NJ, United States

1 day ago

Job type

Full-time

Quick Apply

Job description

REQUIRED SKILLS

The intent of this role is to own and rearchitect the websites data layer.

Technical Skills

Advanced JavaScript / TypeScript development with focus on data layer architecture and implementation
Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
Expert knowledge of data layer event schemas and customer journey tracking
Strong understanding of eCommerce tracking requirements and implementation standards

Analytics & Tracking

Google Analytics 4 implementation, configuration, and debugging

Custom event tracking and enhanced eCommerce measurement

Cross-domain tracking setup and maintenance

Advanced data collection strategies using custom dimensions and metrics

Experience with A / B testing platforms and conversion tracking

Data Layer & Integration

Development and maintenance of website data layer architecture

Implementation of standardized data schemas (e.g., W3C)

Integration with third-party marketing and analytics platforms

Tag management system configuration and governance

Custom variable and trigger creation in GTM

Third-Party Technologies

Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)

Familiarity with affiliate tracking platforms

Implementation of retargeting solutions

Integration with CRM and marketing automation platforms

Experience with consent management platforms (OneTrust, TrustArc)

Additional Beneficial Skills

Creation of technical documentation for data layer implementations

Development of tracking specifications and requirements

Cross-functional collaboration with marketing and development teams

Tag governance and implementation standards maintenance

Required Experience

Minimum 3-5 years of data layer development

Proven experience with GA4 implementations

History of successful e-commerce projects

Experience with high-traffic retail websites

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