Sales Counselor

Job Title : Sales Counselor

Position Scope : The Sales Counselor will provide support to the Director of Sales and Marketing. Under limited supervision, receives walk-in / call-in visitors and uses software systems to identify and contact leads. Effectively explains and demonstrates to prospective residents and their families the benefits of residing and receiving care at the community. Communicates sales and contractual information and closes contract sales to maintain and improve occupancy levels. Solicits assistance of community staff to promote and explain community services, practices, policies, pricing, and other information necessary to close the sale.

Reports to : Director of Sales and Marketing

FLSA Status : Non-Exempt

ABOUT US : Evolve Senior Living was founded on the premise of change. We believe the senior living industry needs to evolve to address the needs of tomorrow’s workforce and residents effectively. Evolve embodies the concept of continuous improvement in our delivery of services to older adults, offering a safe and dependable environment for our team members and a commitment to driving change within the senior living sector.

ABOUT YOU : A compassionate team member who seeks an opportunity to do what you love, while touching the lives of those people we have the honor to care for and serve. An entrepreneurial spirit who is excited and motivated by the prospect of change and continuously improving the services we provide.

RESPONSIBILITIES :

Supports the mission, core values and goals of the organization, upholding and promoting company culture and vision.

Completes all hours of state-mandated continuing education each year.

Promotes and displays a spirit of teamwork in the performance of daily duties through cooperative interactions with co-workers and other departments.

Supports a positive and professional image through actions and dress.

Promotes the property positively and effectively communicates the organization’s values to residents, visitors, co-workers, and the community.

Connect with leads and obtain additional information on personal residential and care needs.

Assist residents with move-in paperwork.

Develop a detailed project plan that outlines scope, timelines, and resource requirements.

Input and maintain customer data, including contact information, interactions, and transaction history.

Act as a brand ambassador, ensuring that all communication and material reflect the company’s identity,

Log and track customer interactions to ensure that all relevant communication is accurately recorded for future reference.

Implement and adhere to strategies developed to drive brand visibility and engagement.

Ensure consistent and accurate use of branding and messaging across all marketing materials and channels.

Execution of marketing campaigns and projects by established strategy.

Coordinate needs related to the logistics of new resident moves, including the transfer of keys, furniture move-in coordination, unit preparation, new resident orientation, and welcoming, among other tasks.

Encourages prospective residents and families to make wait list deposits.

Maintains long-term contact with prospects to encourage continued familiarity.

Meets established goals regarding contacts and tours to achieve desired sales goals.

Cultivate leads with current residents through positive interactions and by addressing their interests and concerns.

Follow up with resident referrals as identified.

Communicate the rate increase to the residents.

Assists in identifying innovative events and methods to increase visitation of targeted groups.

Presents and demonstrates the value and benefits of the community for its residents as appropriate to stimulate interest and sales.

Understands the needs of potential residents to highlight community features that will meet their needs.

Participate in hosting community events.

Utilize strong interpersonal skills to identify and maintain key relationships with community and professional sources.

Performs other duties consistent with the position as assigned.

QUALIFICATIONS :

Education : bachelor’s degree in Sales, Marketing, Business, or related field

Minimum of two (2) years sales experience required; leasing, hospitality, and senior living sales support experience strongly preferred

Must be able to work a variable schedule that may include evenings, weekends, and holidays.

Excellent communication skills, both written and verbal

Collaborative skills to accept and incorporate ideas into strategies

Ability to recognize trends and stay ahead of them

Problem solver and excellent communicator

Proven success with organization, independent time management, and attention to detail

Must have a strong understanding of the English language, sufficient to speak, read and write