Head of Product Marketing

About Onboarded

At Onboarded, we’re building the AI-powered infrastructure for onboarding and compliance. Companies across staffing, gig work, and franchising trust us to onboard thousands of employees each month—securely, compliantly, and efficiently.

We believe the future of onboarding isn’t just forms and checklists. It’s intelligent agents, dynamic workflows, and automation that adapts to regulatory complexity. Our stack powers the most critical, high-stakes moments of employment—like verifying work authorization, collecting withholdings, and guiding a candidate through industry-specific training.

We’re backed by top investors and growing fast. Now we’re hiring our first AI engineer to help bring this future to life.

The Role

You won’t just be a storyteller. You’ll be the strategic operator translating product into adoption, acting as the connective tissue between product, sales, and customers. We’re not looking for a generalist—we’re looking for a product-first marketer with a bias toward clarity, execution, and results.

What You’ll Do

Own Positioning & Messaging

Develop Onboarded’s strategic narrative and differentiated market position

Craft crisp, compelling messaging across product launches, web, content, and sales enablement

Turn features into value, and complexity into clarity

Lead GTM Execution

Build and own the go-to-market playbook for product and partner launches (e.g. AI agents, compliance marketplace, Salesforce integration)

Collaborate with product, sales, and partnerships to define use cases, personas, and key differentiators

Drive enablement through collateral, training, and competitive intelligence

Amplify the Brand

Develop a bold, resonant brand voice that reflects our mission and ambition

Leverage founder-led content, ecosystem partners, and earned media to build awareness

Serve as the architect of credibility across digital, events, and social

Support Demand & Growth

Partner with the GTM team to drive pipeline through smart, efficient campaigns

Blend creative storytelling with performance-minded experimentation

Lay the foundation for future growth : playbooks, tools, and marketing operations

Who You Are

A product-first marketer who’s fluent in positioning, packaging, and persona development

Experience in early-stage B2B SaaS; ideally served as a senior PMM or first marketing hire

A clear communicator and strategic thinker who can move from 0 → 1

Comfortable in lean, dynamic startup environments and motivated by ambiguity and velocity

Deeply empathetic to buyers, users, and partners, with a bias for action and learning

Bonus if you have

Experience in B2B SaaS, HR tech, or compliance ecosystem

Strong copy chops and design intuition

Ability to use AI tools to move faster and smarter

What We Offer

Competitive salary + equity in a fast-growing startup

Health, dental, vision, and 401k options

Remote-first culture with in-person offsites

High ownership, high impact, zero bureaucracy

A chance to shape the AI layer of compliance at the ground floor

Why Join Onboarded Now?

You’ll be our first marketing hire, working directly with the CEO and leadership team. You’ll shape our voice, define our GTM strategy, and build the brand that will drive our partnerships and product-led growth. This is a career-defining opportunity for someone ready to own the story and create something lasting.

How to Apply

Send a quick intro + your resume or LinkedIn to

careers@onboarded.com .

#J-18808-Ljbffr