Senior Product Marketing Manager

Description

Our Opportunity

Fetch Package is strategically expanding its marketing team! We’re looking for a talented, passionate, and resourceful Senior Product Marketing Manager (SPMM) to develop and execute strategies for go-to-market (GTM) of our four distinct resident services. As Fetch Package expands and diversifies its multifamily services stack, we need a strategic marketer to tell our story and drive understanding of our UVPs. As the lead for these new growth initiatives, you own the narrative, the positioning, and the GTM playbook for new verticals at Fetch.

This is an individual contributor role where you'll be the roll-up-your-sleeves kind of contributor with strong analytical and problem-solving skills. You'll be responsible for driving projects forward across multiple product lines for yourself as well as collaborating closely with cross-functional teams throughout the process. You’ll partner closely with product management, the revenue organization, and vertical-specific business units.

This is a fast-paced startup environment, and on day one, you’ll need to jump into work eagerly. An effective SPMM will immediately begin tactical work to achieve short-term project progress while also working on strategy and planning to continue that success long-term. Every day will feel different, with product-specific challenges to solve. Fetch has a massive year of growth ahead of us in 2026 and new service verticals are at the tip of the spear.

What you'll do :

Develop and manage product positioning, customer-facing messaging, and branding :

• Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings.
• Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products.
• Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win / loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning.

Continuous refinement of a comprehensive GTM strategy and successful new product launch plans :

Design and execute effective targeted campaigns to drive conversion, revenue growth, and resident end-user adoption :

Formulate product analysis and research-based recommendations to support product growth and development :

What Success Looks Like (AORs) :

What you'll need :

Personality, passion, humility, humor, and adaptability are important to us. We look for well-rounded people who enjoy challenges and work well with others.

Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability). We are a small team that must plan well, execute much of the work ourselves to meet due dates, and understand how to optimize our performance.

Experience with the following marketing technology tools :

WordPress, or similar CMS tool

Digital ad platforms, such as LinkedIn Ads, Google Ads, Meta Ads, etc.

Sendgrid, or similar email marketing platforms

Survicate, or similar survey platforms

Google Analytics, Hotjar, and similar analytics tools

Canva, Adobe Suite, or similar visual design + content creation tools

Google Workspace Suite (Gmail, Calendar, Chat, Drive, Meet, etc.)

What we'll deliver on :

Variety of voluntary benefits, such as short-term disability and life insurance

At Fetch, we are always looking for awesome people to join our growing team. If you think you’re the right fit for this position, apply today. We’d love to hear from you!

Fetch is an equal opportunity employer, all applicants will be considered without discrimination on the basis of race, religion, national origin, age, sex, marital status, disabilities, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.

Fetch is a last-mile off-site package delivery platform for apartment communities. We solve the package problem for property managers while adding a convenient amenity for residents.

Getting a package—whether it’s a meal plan, a hot pair of shoes, or a new couch is fun. We aim to keep it that way, because delivery happiness shouldn’t end with a lost package, a moldy perishable, or a box teasing you from inside a locked leasing office.

So we designed a solution that removes the package burden from property managers and gives residents a delivery experience worthy of their excitement. That is, we allow property managers to focus on their core business (not package delivery), and bring every package safely to its owner’s waiting hands.