Sr. Product Marketing Manager

Senior Product Marketing Manager, Developer

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What You'll Do As the Senior Product Marketing Manager, Developer, you'll be instrumental in shaping how developers perceive and interact with the Docusign platform. This isn't just about marketing; it's about deeply understanding the developer journey, identifying pain points, and empowering them to build innovative solutions on our platform. You'll own product messaging and positioning specifically for our developer tools and APIs, working hand-in-hand with demand generation to create impactful content that drives adoption and engagement. A critical aspect of this role is collaborating with our Community and Developer Experience teams to ensure a streamlined, friction-free, and delightful developer journey from discovery to integration. This includes ongoing persona development to ensure we're targeting the right kinds of builders in the right communities, with authentic and relevant messaging. While your primary focus is on the developer audience, you will also influence broader Docusign platform messaging to ensure developer value and capabilities are effectively integrated and highlighted where relevant. You'll enable our Sales teams with developer-centric content and tools, and work cross-functionally with Product Management, Engineering, Sales, Customer Success, and senior leadership to drive clarity and action in a fast-evolving environment. This is a pivotal role with high visibility and immense opportunity to influence Docusign's evolution into a platform-first company. This position is an individual contributor role reporting to the Director, Developer and Community Marketing.

Responsibility Define and articulate the core positioning, messaging, and value propositions of the Docusign platform across all assets (especially developers.docusign.com) for technical audiences - directly to developers Research, refine and educate continuously on developer personas to ensure our messaging, content, and channel strategies effectively reach and resonate with target developer communities Partner with other product marketing teams to integrate developer value propositions and capabilities into overall Docusign platform messaging, ensuring consistency and relevance Create, lead, manage, and measure product marketing and lead generation initiatives that showcase the value of Docusign's IAM platform and capabilities to target developer segments Partner with Demand Generation and Growth Marketing to define market segmentation and campaign strategies Lead the creation of high-impact technical messaging and assets for execution Work with Business Development to ensure key ecosystem partners have the necessary messaging, content, and tools to be successful channel partners Collaborate with Sales Enablement to ensure developer-centric content, tools, and other product marketing assets are effectively deployed and utilized by the field Support strategic customer and internal events (e.g., developer conferences, hackathons, sales meetings) by owning the development of technical presentations, sessions, and training Collaborate deeply with Product Management to ensure new developer products and functionality are effectively featured, packaged, priced, launc