Paid Media Specialist - Social

Paid Media Specialist - Social

In 2011, Dollar Shave Club didn't just shake up the shaving aislewe reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

Role Summary

We're searching for a Paid Media Specialist - Social to join our Paid Media team. This isn't just about pushing buttons; it's about being part of a bold, agile team that fuels our digital growth engine. You'll be involved in building social media strategies, managing campaign execution, owning projects end-to-end, and testing rigorously to make sure every dollar works as hard as you do.

You'll partner with Paid Media leadership to own our Social strategy and execution, driving new customer growth. We need someone who is both a strategic thinker and a hands-on doera winning combination that gets us seriously jazzed.

Responsibilities

• Social Mastery: Lead campaign setup and audience segmentation building to reach the right users with the right message at the right time
• Creative Strategy: Deeply analyze content performance and brief new creative concepts to the design team based on data-driven insights
• Partner Up: Work with Paid Media leadership to develop and implement cross-channel strategies that meet or beat our goals
• Take the Wheel: Act as the main point of contact between our internal teams and external partners for Paid Social initiatives
• Test and Learn: Lead A/B testing on creative variations and audiences to optimize our campaigns

Requirements

• Experience: 4+ years of hands-on experience with end-to-end campaign management
  • You have well-rounded paid media buying experience across multiple channels, but Paid Social is your specific area of expertise
• Big Budgets, No Problem: You've supported paid media annual budgets of $5M or more
• Platform Pro: You have a deep understanding of Meta and TikTok. Experience with influencer whitelisting or other social platforms is a huge plus
• Creative Mind: You know how to map and organize creative variations by audience, campaign, and channel to make sure our message always hits home
• Strategic Driver: You've independently led cross-functional initiatives and driven strategic testing roadmaps
• Analytics Savvy: Proficient in Google Analytics 4, Tableau, and Motion

This is a full-time exempt position. This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.

$80,000-$95,000 + Bonus

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone stipend

All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.