Category Marketing Specialist

An employer is looking for a highly skilled Category Marketing Specialist to join one of our largest national clients for a hybrid contract opportunity. In this role you'll be responsible for supporting our fire safety professional brand, BRK, which is the pro focused brand of First Alert. You'll work under a marketing strategist to lead the execution of marketing campaigns and support the strategy for the BRK brand under the Safety category. This role willwork crossfunctionallyto ensure all brand touchpoints and communications are pro-centric to drive growth and engagement, while meeting business goals. This position is a 9 month contract role, with potential to be extended or converted depending on performance and budget availability after the initial 9 months.

Responsibilities :

• Support new product introduction, in-life, and end of life campaign strategy, and go-to-market activation plans for the Safety category for the BRK brand.
• Supports annual plans of marketing activity. Maintain the BRK campaign calendar to drive real-time updates for transparency across the organization.
• Help build and execute marketing plans based on market research and inputs from Product Management and Channel, driving traditional and digital efforts including digital display, email marketing, print, SEO / M, brand website management, content and collateral asset development.
• Support the category and brand messaging, and creative requests as it relates to coordination with Channel Marketing, distributors / partners / reps, and trade show and training needs.
• Help set clear campaign goals, KPIs, and priorities that generate demand for marketing objectives for each campaign, and partners with the Sales and Performance Marketing Team to understand reporting and drive optimizations in campaign efforts.
• Create content development and optimization of brand website.
• Manage the creation and communication of assets for the product launches and refreshes, including videos, digital assets, literature materials and copy.
• Assist and support general category needs as it relates to campaign development, execution, etc.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com.

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