Digital Advertising Manager

Digital Marketing Strategist

Are you a digital marketer looking to implement highly strategic and innovative marketing programs for meaningful nonprofits and professional associations? Do you value comprehensive, integrated strategies that take full advantage of a range of digital advertising channels, including search (PPC), paid social, programmatic and connected tv? Are you fluent and passionate about data and performance metrics? If yes, we'd love to meet you!

Interactive Strategies is a full-service digital agency based in Washington, DC that has quickly established itself as a leading fundraising and digital marketing agency. We've partnered with amazing clients including the American Society of Clinical Oncology, Special Olympics, Boston Children's Hospital, Defenders of Wildlife, American Kidney Fund, and American Lung Association, to name a few. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, revenue.

Our ideal candidate is self-motivated, highly focused and capable of working at a strategic level while simultaneously executing on a tactical level. We're looking for someone with a strong background in digital advertising, PPC and analytics. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.

Responsibilities

Talent and passion matter more to us than years of experience, but here are the abilities we are looking for :

• Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.
• Develop conversion-driven paid media campaigns and execute the day-to-day management across Meta, Google and other platforms.
• Select appropriate channels for paid media campaigns across social, PPC, display, and more.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc.).
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
• Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Optimize digital advertising campaigns to maximize RIO across channels.
• Conduct paid media audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate.
• Build strong client relationships through effective communication and project management.