Google Ads Specialist (Healthcare Marketing)

Job Description

About Psycle Health

Psycle Health is a performance marketing agency helping mental health and wellness clinics grow through targeted, compliant, and conversion-focused advertising. We partner with clinics offering treatments like TMS, Spravato, ketamine therapy, and integrative psychiatry to drive high-quality leads and improve patient access to life-changing care.

Our clients trust us to manage their digital presence, scale paid advertising campaigns, and optimize every step of the patient journey, from click to conversion. We’re a small but scrappy team passionate about mental health, ethical marketing, and results that actually matter.

We’re now looking for a Google Ads Specialist who thrives on data, precision, and performance, someone who understands how to turn clicks into real patients and scale local campaigns that change lives.

About the Role

You’ll own the full lifecycle of Google Ads management for a portfolio of healthcare clients, from keyword research and campaign setup to A / B testing and optimization.

This role combines performance marketing , conversion strategy , and analytical storytelling . You’ll work with account managers, creatives, and our analytics team to make every campaign efficient, compliant, and conversion-focused.

If you’re passionate about driving measurable growth in healthcare, love testing new ideas, and get excited about shaving dollars off CPL while boosting patient leads, you’ll fit right in.

What You’ll Do

Google Ads Management

• Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) focused on local healthcare lead generation .
• Conduct keyword research, competitor analysis, and audience segmentation to maximize reach and efficiency.
• Manage campaign budgets, pacing, and bidding strategies to drive consistent, cost-effective patient inquiries.
• Continuously test and iterate on ad copy, targeting, and creative to improve CTR, CVR, and ROI.
• Maintain clean campaign structure and ensure all ads comply with healthcare advertising guidelines.

Landing Page Optimization & A / B Testing

Analytics & Reporting

Optimization & Strategy

What We’re Looking For Experience

Skills

Preferred