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Pro Marketing Manager
Pro Marketing ManagerThe Hillman Group • Forest Park, OH, US
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Pro Marketing Manager

Pro Marketing Manager

The Hillman Group • Forest Park, OH, US
1 day ago
Job type
  • Full-time
Job description

Join to apply for the Pro Marketing Manager role at The Hillman Group

Customer Marketing Strategy

  • Design and implement marketing strategies that support growth and retention of home improvement merchants / products or PRO customers.
  • Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency).
  • Manage campaigns that target key customer segments within the home improvement business segment.

Field & Local Marketing Support

  • Collaborate with the PRO and regional teams to support branch-level or field marketing efforts.
  • Plan and execute customer-facing activities such as contractor events, training sessions, and promotional engagements.
  • Provide marketing support materials and toolkits for use in local markets.

    • Content & Messaging

  • Lead the creation of marketing content tailored to the home improvement base / PRO customer base, including digital and print materials, sales collateral, and email campaigns.
  • Ensure consistent brand voice and positioning across all channels.
  • Work with internal stakeholders to collect testimonials, case studies, and use-case-driven stories from the field.

    • Digital & CRM Integration

  • Oversee digital marketing efforts aimed at the PRO audience, including paid advertising, email, and social content.
  • Use CRM and analytics tools to track customer engagement and campaign performance.
  • Segment customer data to create targeted marketing messages and offers.

    • Essential Job Functions

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, preferably in a B2B, trade, home improvement business segment or PRO services environment.
  • Experience developing marketing programs for contractor, builder, home improvement, or PRO audiences.
  • Excellent communication, project management, and collaboration skills.

    • Education & Experience

  • Experience working with sales teams or regional operations.
  • Knowledge of trade customer buying behaviors and value drivers.
  • Bilingual communication skills are a plus (depending on region).
  • Understanding of the PRO market and needs of the business to support operations.

    • The Hillman Group is an Equal Employment Opportunity and affirmative action employer and will not discriminate against an applicant or employee on the basis of ... (rest of EEO statement).

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    Marketing Manager • Forest Park, OH, US